How Noom went from three landing pages to 450+ matched experiences, live in four days.
Noom, the digital health and weight-loss platform, personalized its Google Search and Meta traffic with Fibr, without a single engineering ticket.
Fibr's agents personalize every page for the ad, keyword and audience behind each click, then run A/B, split and multivariate tests with dynamic traffic allocation. No developers, no new pages.


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Marketers can target, launch and measure faster than ever. But the website still runs on manual work: every page, variant and test has to be briefed, designed, built, configured and analyzed by hand. So most visitors see a page that was never made for them, and most ideas never get tested.
A generic page next to the version Fibr serves a paid-search visitor. Behind it, Fibr's AI agents find the opportunity, build the experience, test it and shift traffic to what wins, with your team approving every change.
| TODAY | WITH FIBR | |
|---|---|---|
| Who builds variants | Your team, one page at a time | AI agents, in bulk, on-brand |
| Testing | One A/B test at a time | Always-on A/B, split and multivariate tests |
| Personalization | Broad cohorts, set up with rules | Every visitor, from their own signals |
| Traffic | Fixed splits until a test ends | Dynamic allocation to the winners |
| Learning | Resets with every new test | Compounds into the next experiment |
| Your team's role | Does the work | Sets goals and approves what ships |










Traditional tools make your team build every variant and configure every test by hand. Fibr's agents do the work; your team sets the goals and approves what ships.
Fibr senses where each visitor came from and what they want, adapts the page on arrival, then keeps testing to find the version that converts best.
Book a demo and we'll show you what Fibr would personalize and test on your own landing pages.