What services do the best conversion rate optimization firms provide?

Top CRO companies or firms consider a consolidated view of your entire funnel. That includes user research, analytics audits, heatmap analysis, copy testing, design updates, and tech implementation. Many also handle customer journey mapping, form optimization, and user testing. The best ones work as an extension of your team; they dig into the data, find drop-off points, and build hypotheses to test. It’s not just making small tweaks—it’s how the firm builds a process that taps into whatever brings conversion.