Fibr AI Terms & Policies

Fibr is designed with security, governance, and human-in-the-loop controls, so teams can personalize experiences while meeting enterprise and regulatory standards.

What Makes Fibr Built for Enterprise-Grade Compliance?

Built for enterprise-grade compliance means Fibr is designed with security, governance, and human-in-the-loop controls, so teams can personalize experiences while meeting enterprise and regulatory standards. This compliance foundation is expressed across four areas: responsible AI safety, security certifications, scalability, and brand guardrails.

Responsible AI, By Design

Responsible AI, by design, is Fibr's approach of blending AI with human oversight to ensure every output stays on-brand, compliant, and trustworthy.

Security You Can Rely On

Security you can rely on means Fibr is SOC2 and ISO 27001 certified, GDPR and CCPA compliant, with secure, private instances that keep your data protected and fully under your control.

GDPR
Certified compliance; GDPR Representation via Prighter, certified 2025-06-06.
CCPA
California Consumer Privacy Act compliance.
ISO 9001:2008
Certified company standard.
SOC2 and ISO 27001
Certified.

Built for Growth at Scale

Built for growth at scale describes how Fibr's no-code integrations and AI agents optimize pages and workflows while keeping privacy and compliance built in, so teams move faster without risk.

On-Brand. Always.

On-brand, always, means Fibr enforces brand guidelines across every experience and variant — personalization scales but brand integrity never slips.

"Fibr made it easy to gain IT and compliance approval. With built-in governance, robust security features, and clear controls, we could move quickly while ensuring full compliance across our enterprise operations." Lisa Davis, Director of Marketing

Is Your Website Starting Every Visit from Zero?

Fibr AI gives your website the intelligence it needs right from the start.

Fibr AI Legal Documents

This page is the index to Fibr AI's four legal documents:

Links

Legal

Pricing

Company

External links

Frequently asked questions

What is Fibr AI?
Fibr AI is an AI-native web experience platform for personalization, experimentation, and conversion optimization. Founded in 2022 by Ankur Goyal and Pritam Roy and backed by Accel, Fibr AI is rated 4.6/5 on G2 by marketing and growth teams. Fibr AI helps enterprises generate, personalize, test, and optimize adaptive web experiences at scale for every visitor. Fibr AI's vision is to turn every URL into an intelligent agent — one URL, infinite experiences.
How does Fibr AI help marketing and growth teams?
Fibr AI helps enterprise marketing, growth, digital, and CRO teams move faster on website personalization and experimentation. Used across complex industries like banking, financial services, healthcare, telecom, and software, Fibr AI's agents help craft 1:1 website experiences faster and reduce dependency on developers, designers, or agencies.
Is Fibr AI a website personalization platform?
Yes. Fibr AI is an AI website personalization solution. It helps teams discover high-opportunity audiences and create personalized web experiences based on visitor intent, traffic source, campaign, keyword, location, behavior, device, CRM data, CDP data, and other audience signals.
Is Fibr AI an experimentation or A/B testing platform?
Yes. Fibr AI is an A/B testing and AI experimentation solution for websites. It goes beyond traditional tools as you can connect analytics & data sources for AI to generate test hypotheses, auto generate variants, run experiments by dynamically adjusting traffic, and apply learnings back into future experiments.
What are agentic web experiences?
Agentic Web Experience is Fibr AI's vision to make every URL an intelligent agent. Instead of showing the same static page to every visitor, agentic websites craft experiences that understand user intent, adapt in real time, learn from performance, and optimize continuously.
Does Fibr AI keep humans in control before experiences go live?
Yes. Fibr AI pairs AI agents with human oversight. Marketers review, edit, and approve AI-generated variants and pages before they publish, so your team always controls what visitors see. This human-in-the-loop approach lets you move fast while protecting quality, accuracy, and brand safety.
How do marketers run A/B tests without a developer or writing code?
Fibr AI is built for marketers to create, launch, and manage A/B tests without code or developer support. You can edit pages visually, generate variants with AI, and publish experiments directly — removing the engineering bottleneck that slows most testing programs.
Does Fibr AI run A/B and multivariate tests automatically?
Yes. Fibr AI runs both A/B and multivariate experiments automatically. Its agents generate variants, allocate traffic dynamically toward winning combinations, and apply learnings to the next test — so experimentation becomes continuous instead of a series of one-off manual tests.
What does bulk landing page creation look like in Fibr AI?
Fibr AI can generate hundreds of personalized landing pages at scale from your prompts, campaigns, or audience data. Bulk creation lets every ad, keyword, segment, or region have its own dedicated, on-brand page without manual design or development work.
How does Fibr AI match each landing page to the ad a visitor clicked?
Fibr AI automatically aligns landing page content with the specific ad, keyword, or audience that drove the click. This ad-to-page message match keeps the experience consistent from click to conversion, helping improve Quality Score and conversion rates on paid traffic.
Does Fibr AI personalize the visitor journey across multiple pages, not just the first?
Yes. Fibr AI personalizes the full journey, adapting copy, visuals, and offers across multiple pages in a funnel rather than just the landing page. This keeps the experience relevant end to end and helps prevent drop-off between steps.
Will Fibr AI personalize experiences for visitors coming from AI assistants like ChatGPT?
Yes. Fibr AI can detect visitors referred from AI platforms like ChatGPT, Gemini, Claude, and Perplexity, and personalize the page to match the intent behind that AI-referred visit — helping you capture and convert this fast-growing source of traffic.
Does Fibr AI localize and personalize pages for different languages and regions?
Yes. Fibr AI can generate localized, vernacular landing page experiences tailored to a visitor's language, region, and market. Global and multi-region teams use this to personalize locally and run region-specific campaigns without rebuilding pages for each market.
Will Fibr AI work on top of our existing website and CMS without replatforming?
Yes. Fibr AI layers onto your current website and CMS, so you don't need to rebuild pages or replatform. It adds personalization and experimentation to your existing setup and works alongside the ad, analytics, and customer-data tools you already run.
How does Fibr AI help lower cost per lead and customer acquisition cost?
Fibr AI lowers cost per lead and customer acquisition cost by improving the post-click experience. By personalizing landing pages to match ad intent and audience signals, it lifts conversion rates on traffic you already pay for — so the same ad spend produces more leads and customers.
What makes Fibr AI different from other website optimization tools?
Fibr AI is AI-native. Where traditional tools rely on manual variant creation, test setup, and personalization rules, Fibr brings audience discovery, hypothesis generation, variant creation, personalization, experimentation, and optimization into one agentic workflow — so teams optimize every experience continuously instead of one test at a time.