CRO
6 mins
Introduction
What is CRO Marketing?
Imagine you have an online store selling cookies. You notice many visitors leave before buying. What will you do? You’ll start monitoring your customers' actions and try to present your website differently. Maybe you’ll introduce a discount for buyers or even promise free goodies!
You will try to OPTIMIZE your marketing strategies to get CONVERSIONS i.e. sell more cookies!
What you are essentially doing is performing CRO marketing.
CRO is a marketing strategy focused on increasing the percentage of website visitors who take a desired action. These actions can be anything. Maybe you want people to fill out a simple survey, or maybe you want your customers to buy your product and leave a review.
CRO involves analyzing how users interact with your site. You identify areas where visitors drop off or don't complete the desired action.
Then, you make changes to improve these areas. Significant increases in sales can result from even modest adjustments made to your conversion rate. For instance, raising the conversion rate from 2% to 4% results in a revenue increase of double.
8 Ways to Implement CRO Marketing
Now that we know that CRO Marketing is the missing link between your hard work and profits, let’s see how to bridge this gap!
These are 8 ways in which you can implement Conversion Rate Optimization Marketing:
Understand Customers First!
As marketers I’m sure you know about buyer’s persona. Buyer’s persona is essentially thinking like your customers. When you market your products, you need to understand your customers' pain points. For instance, when is the right time to set up a yard sale? It’s the weekend when you know there will be maximum footfall.
Same can be translated into the bigger picture. For instance, if you are thinking about setting sales, the best time would be the start of the month. Why? Because people will be getting their paychecks! You can use various tools for instance Google Analytics to understand how visitors interact with your site.
A/B Testing or Split Testing
A/B Testing or Split testing is a way to find out what is working and what is not. In this test you make small changes to various components of your social marketing platforms and/or website and see which makes visitors convert. These components include your website layout, CTA Buttons, Theme, Checkout window etc. By tweaking these elements, you will be able to drive more conversions and finally profits!
You can easily find various A/B Testing tools. These tools will help you make these changes and then analyze the data. With these tests you will be able to make the necessary changes required to make your marketing campaign a success!
Bonus: Fibr offers a forever free A/B testing tool. Go check out today!
Stay On Brand!
With the advent of social media there is a need to stay updated on all the platforms. This is important because you can attract a huge number of customers. But crafting messaging and various posts is a time and money consuming task. More importantly, it is important to stay on brand. Right now, you can easily find any Artificial intelligence marketing tool, which can help you save time and money.
Unfortunately, many of these tools sound generic and robotic and often do not stay on brand. They produce content which does not help your brand shine among the competitors. And it is a proven fact that staying on brand increases customer trust and therefore the business.
Does it mean you just stop using AI? No, switch to multimodal AI! These tools will analyse your business and website and help you craft marketing campaigns which are in sync with your brand.
For instance, tools like Fibr, can help you generate brand marketing campaigns easily by analysing your website. Plus, with one platform you can create various posts for different social media platforms! On top of that, Fibr helps with A/B Testing and analyzing the results of your marketing campaigns to give you a better marketing roadmap!
Is Your Website A Labyrinth?
If a customer visits your website, how easy is it for them to navigate it? This will directly impact your CRO. If your website is too jam packed with various elements it can be overwhelming for the visitors.
It is important to de-clutter your website and maintain clear and consistent navigation. For instance, you can provide an easy-to-use navigation bar. This will make sure that a customer finds what they need quickly. It will directly translate to a boosted CRO!
You can use heat mapping and click-mapping techniques. These will showcase where users spend most of the time and where they click frequently. Suppose you have a high traffic rate to your website but low conversions.
On heat mapping and/or by A/B testing you can find where the customers stop engaging. Maybe the checkout process is way too lengthy! Make it easier for the customers and they will give you more business!
Use Social Proof
Ask yourself, as a marketer when you go shopping on maybe Amazon, how do you differ between various products? You check their ratings.
This is what you need to do to increase your CRO. Display the proof about your products and services. It’s the same as word-of-mouth marketing but on a digital platform.
This transparency will also help to gather customer trust. You can display testimonials, reviews and even case studies. These resources also help provide customers a better picture of why your products and services should be chosen among other options.
Speed Up Your Site
Instagram Reels have taken the world by storm. It also shows how the consumer has changed. They require everything quickly. This also goes for any businesses they interact with. Speedy websites will help a viewer stay focused.
Fast loading websites have been proven to provide better user experience. This will directly translate to an increase in your CRO.
To achieve high speed, optimize images, choose reliable hosting service, and use content delivery networks (CDNs). This will reduce the loading time and improve overall performance!
Make Reaching Your Product Versatile!
Globally, over 45% of consumers use their phones to shop online at least once a day. Additionally, 76% of American adults claim to have made an online purchase using a smartphone, compared to 69% who claim to have done so using a desktop or laptop and 28% with a tablet.
These stats show that a customer can interact with your website in multiple ways. Therefore, make your website versatile and compatible with various devices.
This will make interacting with your business user friendly and various customers will choose to give you more business.
Optimize CTAs
No matter how many times a YouTube video is uploaded, the creator always tells the audience to subscribe and like the video! At this point it should be obvious to the audience to do these steps, right? No!
Similarly, when it comes to your business you need to keep nudging your customers, what to do. You need to optimize your CTAs or Call-To-Action. By giving customers clear next steps, CTAs improve user experience overall and lower friction in the conversion funnel.
Wrapping It All Up!
If you are serious about making a profit and name for your business, the Conversion Rate Optimization Marketing is a must.
It is a powerful strategy that will help you to turn website visits into paying customers.
With CRO, you can make the most of the traffic you already have without having to spend a lot of money bringing in new clients!
About the author
Meenal Chirana
Meenal Chirana, Content and Social Media Manager at Fibr, brings five years of experience in the content field to the team. Her passion for creating engaging content is matched only by her expertise in SEO and social media management. Passionate about all things content and digital marketing, she is always on the lookout for innovative ways to connect with audiences and elevate brands.
