Web Pilot: AI-Powered Web Personalization and A/B Testing

Web Pilot lets marketing teams create, test, and deliver personalized experiences that convert, tailoring content for every visitor regardless of their language, location, or device, and maximizing reach and impact without a single line of code.

What Is Fibr's Approach to Personalized Experiences for Every Individual?

Fibr addresses the challenge of making marketing campaigns as effective online as they are in theory by helping teams create landing pages that not only look good but also perform exceptionally. As Avani, Digital Strategy Director at Fibr Pilot, put it:

Ensuring that our marketing campaigns are as effective online as they are in theory has always been a challenge. How do we create landing pages that not only look good but also perform exceptionally?Avani, Digital Strategy Director, Fibr Pilot

Create Web Experiences That Click: Customize With AI-Personalization

Web Pilot's AI-personalization capabilities dynamically adjust landing pages based on campaign data, user interactions, and keywords, ensuring high relevance and engagement. This adaptive content creation works alongside a treated web experience, which tailors each visitor's experience by personalizing content to match their interests and behaviors, significantly boosting engagement and conversion rates.

How Does Web Pilot Maximize Impact With Smart A/B Testing?

Web Pilot maximizes impact with smart A/B testing by automatically testing elements of landing pages to determine what works best, helping teams make data-driven decisions to optimize user experience. Teams can also seamlessly create and test variations for a landing page to identify optimal messaging and features that drive user action and satisfaction, experimenting with confidence rather than guesswork.

Seamlessly Connect Ads and Websites

Web Pilot integrates ads with landing pages to create a cohesive user journey from ad click to conversion, enhancing the effectiveness of digital campaigns. It also ensures a smooth user transition with consistent messaging from ads to landing pages, which helps increase conversions.

Intuitive AI-Powered Editing

Web Pilot's intuitive editor lets teams update and refine content on landing pages as easily as creating a presentation, keeping a website fresh and relevant through effortless editing. The editor also delivers on-brand content suggestions: AI-generated content recommendations that are optimized for performance while staying aligned with a brand's voice.

Scale Effortlessly With Bulk Creation

Web Pilot personalizes at scale by reducing the time and effort needed for large-scale campaigns, creating hundreds of landing pages for each ad and providing a unique experience to each audience. It also stays consistent at scale, allowing teams to create multiple ads, landing pages, or campaigns across various themes while resonating with a consistent brand voice, helping reach a broader and more diverse audience.

Is Human Support Available Alongside Fibr's AI?

Beyond AI, Fibr Experts are available on-demand to address end-mile needs for teams who feel a need for a human touch to perfect and assemble AI outputs, creating personalized web experiences for audiences to boost conversions.

Reimagine Your Campaign Experience: Benefits

Web Pilot delivers effortless personalization, letting teams easily personalize landing pages to suit specific campaign needs without any technical know-how, enhancing user engagement and conversion rates. It also enables faster campaign execution, reducing the time from concept to live page with tools that expedite the creation and deployment of personalized, optimized landing pages without losing website identity. Together these contribute to higher conversion rates, improving ROI with landing pages that are tailored to the audience and continuously optimized based on real-time data.

Dive Into Our Latest Blog

Fibr's blog covers marketing and personalization topics, including Top 7 Marketing Intelligence Tools to Use in 2025 by Pritam Roy, a 10-minute read. The post explains that effective marketing intelligence is essential for success for companies of all sizes, and that business owners and marketers must be aware of their competitors.

Links

Legal

Pricing

Company

External links

Frequently asked questions

What is Fibr AI?
Fibr AI is an AI-native web experience platform for personalization, experimentation, and conversion optimization. Founded in 2022 by Ankur Goyal and Pritam Roy and backed by Accel, Fibr AI is rated 4.6/5 on G2 by marketing and growth teams. Fibr AI helps enterprises generate, personalize, test, and optimize adaptive web experiences at scale for every visitor. Fibr AI's vision is to turn every URL into an intelligent agent — one URL, infinite experiences.
How does Fibr AI help marketing and growth teams?
Fibr AI helps enterprise marketing, growth, digital, and CRO teams move faster on website personalization and experimentation. Used across complex industries like banking, financial services, healthcare, telecom, and software, Fibr AI's agents help craft 1:1 website experiences faster and reduce dependency on developers, designers, or agencies.
Is Fibr AI a website personalization platform?
Yes. Fibr AI is an AI website personalization solution. It helps teams discover high-opportunity audiences and create personalized web experiences based on visitor intent, traffic source, campaign, keyword, location, behavior, device, CRM data, CDP data, and other audience signals.
Is Fibr AI an experimentation or A/B testing platform?
Yes. Fibr AI is an A/B testing and AI experimentation solution for websites. It goes beyond traditional tools as you can connect analytics & data sources for AI to generate test hypotheses, auto generate variants, run experiments by dynamically adjusting traffic, and apply learnings back into future experiments.
What are agentic web experiences?
Agentic Web Experience is Fibr AI's vision to make every URL an intelligent agent. Instead of showing the same static page to every visitor, agentic websites craft experiences that understand user intent, adapt in real time, learn from performance, and optimize continuously.
How does Fibr AI keep experiences aligned with our brand guidelines?
Fibr AI learns your brand guidelines — voice, messaging, colors, fonts, and visual style — and generates every page, variant, and element within those guardrails. This keeps AI-created experiences consistent and on-brand even as you personalize and test at scale.
Does Fibr AI keep humans in control before experiences go live?
Yes. Fibr AI pairs AI agents with human oversight. Marketers review, edit, and approve AI-generated variants and pages before they publish, so your team always controls what visitors see. This human-in-the-loop approach lets you move fast while protecting quality, accuracy, and brand safety.
How do marketers run A/B tests without a developer or writing code?
Fibr AI is built for marketers to create, launch, and manage A/B tests without code or developer support. You can edit pages visually, generate variants with AI, and publish experiments directly — removing the engineering bottleneck that slows most testing programs.
Will Fibr AI personalize experiences for visitors coming from AI assistants like ChatGPT?
Yes. Fibr AI can detect visitors referred from AI platforms like ChatGPT, Gemini, Claude, and Perplexity, and personalize the page to match the intent behind that AI-referred visit — helping you capture and convert this fast-growing source of traffic.
Does Fibr AI localize and personalize pages for different languages and regions?
Yes. Fibr AI can generate localized, vernacular landing page experiences tailored to a visitor's language, region, and market. Global and multi-region teams use this to personalize locally and run region-specific campaigns without rebuilding pages for each market.
Will Fibr AI work on top of our existing website and CMS without replatforming?
Yes. Fibr AI layers onto your current website and CMS, so you don't need to rebuild pages or replatform. It adds personalization and experimentation to your existing setup and works alongside the ad, analytics, and customer-data tools you already run.
How does Fibr AI help lower cost per lead and customer acquisition cost?
Fibr AI lowers cost per lead and customer acquisition cost by improving the post-click experience. By personalizing landing pages to match ad intent and audience signals, it lifts conversion rates on traffic you already pay for — so the same ad spend produces more leads and customers.
What results have companies seen with Fibr AI?
Enterprises across banking, insurance, healthcare, telecom, and ecommerce use Fibr AI to lift conversions and lower acquisition costs. Customers have reported outcomes like higher conversion rates from localized and personalized pages and more qualified leads from the same traffic. Detailed, named examples are available on Fibr AI's customer stories page.
What makes Fibr AI different from other website optimization tools?
Fibr AI is AI-native. Where traditional tools rely on manual variant creation, test setup, and personalization rules, Fibr brings audience discovery, hypothesis generation, variant creation, personalization, experimentation, and optimization into one agentic workflow — so teams optimize every experience continuously instead of one test at a time.
Why do enterprise teams choose Fibr AI over conventional CRO or personalization platforms?
Enterprise teams choose Fibr AI when they want personalization and experimentation at scale without the manual overhead or developer dependency of conventional platforms. Fibr AI is AI-native, works on top of existing CMS and martech stacks, and is built for enterprise security and compliance — SOC 2 and ISO 27001 certified, with GDPR and CCPA support.