Frequently Asked Questions

Conversion rate optimization (CRO) is the process of improving your website, landing pages, or marke...

Conversion rate optimization matters because more conversions means more revenue, without having to ...

Calculating conversion rate is simple: Conversion rate (%) = (Number of conversions / Total visitors...

Some of the telling signs of a good, high-performing landing page are A clear, attractive headline, ...

While optimizing, you must avoid these rookie mistakes that waste time and resources Ignoring mobile...

There are plenty of great CRO tools, depending on what you need. For analytics and behavior tracking...

In A/B testing (or split testing), you compare two versions of a page to see which performs better. ...

If you need fast improvements, try making your CTAs more impactful (bigger buttons, contrasting colo...

UX and CRO go hand in hand. If your site is frustrating to use, people won’t stick around long enoug...

CRO is a continuous cycle of testing and improvement. The process looks like this Step #1: Read your...

Improving your Shopify conversion rate comes down to making your store more engaging, trustworthy, a...

If you want to improve conversions, these are some awesome Shopify apps to look into Page builders: ...

Your product pages are where the lucky conversion (or the drop-off) happens. Optimize them the right...

A complicated checkout process is one of the biggest conversion killers, so keeping it smooth should...

CRO agencies remove the trial-and-error from improving your site by relying on data-backed methods t...

Hiring a CRO agency saves you time and gets rid of the trial-and-error approach. Agencies bring expe...

To measure how well your CRO campaign is working out, take a peek at these KPIs Conversion rate: The...

When conducting Conversion Rate Optimization (CRO) processes for your website, data is your best fri...

The most impactful CRO is always led by data, which relies on user behavior rather than assumptions....

If your site takes forever to load, your visitors will leave before they even see your offer. First,...