Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

AI A/B testing

How does AI determine optimal A/B test duration?

AI determines the optimal A/B test duration by continuously monitoring data and checking when the test has reached statistically significant results. Unlike traditional methods that might run tests for a set time, AI looks for patterns and stops the test once it has enough information. This helps prevent tests from running too long and wasting resources, while also ensuring you don’t cut the test short before reaching reliable results.