Fibr Solutions- CMO/VP Marketing

Fibr's AI-powered personalization drives higher engagement and conversions for CMOs and VPs of Marketing, letting them create tailored customer experiences at scale without extensive developer resources.

Backed by Leaders From

Fibr is backed by leaders from a group of prominent organizations, including Vymo, Accel, The Walt Disney Company, Nestlé, InMobi, Kaleyra, CRED, and AngelList.

Elevate Your Marketing Strategy: Personalize, Analyze, and Engage

Customized Experiences for Every Campaign

Customized experiences for every campaign means seamlessly creating personalized landing pages and assets tailored to customer preferences, and easily deploying localized campaigns that resonate with regional audiences. For example, a travel brand could tailor landing pages by destination — one variant inviting visitors to "explore the vibrant streets of Tokyo," another to "dine at the Eiffel Tower," and another to "explore the best of Australia" — personalizing the page to match each regional audience. A campaign dashboard illustrates the kind of results this approach can track: 178+ new visitors, 20+ personalisations, 19K clicks, and 12 A/B tests, with an 80% success rate across activity. Individual campaigns tracked on this dashboard include a "Test 91" campaign with 178 sessions and 325 clicks (started 11 Mar 2024), a "Mother's Day" campaign with 14 sessions and 53 clicks (started 1 Jun 2024), and a "Father's Day" campaign with 21 sessions and 78 clicks (started 8 Jul 2024); top-performing ads included a "Mother's Day discount" Facebook ad with 1,345 clicks and a "Father's Day discount" Instagram ad.

New visitors
178+
Personalisations
20+
Clicks
19K
A/B tests
12
Success rate
80%

Data-Driven Insights for Strategic Decisions

Data-driven insights for strategic decisions come from Fibr's advanced analytics, which give marketing teams actionable insight into customer engagement and loyalty, helping them optimize personalization strategies and allocate resources effectively.

A/B Testing to Optimize Engagement

A/B testing to optimize engagement means improving campaign performance with Fibr's A/B testing, testing variations of content elements to enhance conversion rates and refine marketing strategies. In one illustrative example, a kitchen cabinet retailer tested an original page against a variant — the original read "Create your dream kitchen: Affordable luxury with our premium shaker white cabinets," while the variant read "Functional kitchens for everyone: Premium cabinets at affordable prices" — and the variant achieved a 13% higher conversion rate. Fibr can also generate multiple headline variants at once for the same page, such as "Create your dream kitchen," "Modern kitchens for modern taste," and "Innovative designs for your family," generating all variants together for testing.

Conversion rate lift (kitchen cabinet variant example)
+13%

Scalable Personalization at Your Fingertips

Scalable personalization at your fingertips lets teams scale personalized experiences across channels using Fibr's bulk creation feature, creating landing pages at scale with AI for all their ad communications seamlessly.

Boost Your Marketing ROI with Fibr

Tailored Customer Engagement

Tailored customer engagement means delivering customized content and messages that resonate with customer segments, driving brand connection and repeat business.

Streamlined Campaign Management

Streamlined campaign management means managing and optimizing campaigns aligned with customer journeys, integrating seamlessly with existing marketing tools.

Cost-Effective Resource Utilization

Cost-effective resource utilization means achieving efficient resource allocation with targeted personalization strategies under a flexible pay-per-use model.

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Fibr AI is headquartered in Delaware, USA. Fibr also covers related topics in Fibr AI launches Agentic Personalization for Ads & LLM Visitors and its full collection of guides is available via View all blogs.

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Frequently asked questions

What is Fibr AI?
Fibr AI is an AI-native web experience platform for personalization, experimentation, and conversion optimization. Founded in 2022 by Ankur Goyal and Pritam Roy and backed by Accel, Fibr AI is rated 4.6/5 on G2 by marketing and growth teams. Fibr AI helps enterprises generate, personalize, test, and optimize adaptive web experiences at scale for every visitor. Fibr AI's vision is to turn every URL into an intelligent agent — one URL, infinite experiences.
How does Fibr AI help marketing and growth teams?
Fibr AI helps enterprise marketing, growth, digital, and CRO teams move faster on website personalization and experimentation. Used across complex industries like banking, financial services, healthcare, telecom, and software, Fibr AI's agents help craft 1:1 website experiences faster and reduce dependency on developers, designers, or agencies.
Is Fibr AI a website personalization platform?
Yes. Fibr AI is an AI website personalization solution. It helps teams discover high-opportunity audiences and create personalized web experiences based on visitor intent, traffic source, campaign, keyword, location, behavior, device, CRM data, CDP data, and other audience signals.
Is Fibr AI an experimentation or A/B testing platform?
Yes. Fibr AI is an A/B testing and AI experimentation solution for websites. It goes beyond traditional tools as you can connect analytics & data sources for AI to generate test hypotheses, auto generate variants, run experiments by dynamically adjusting traffic, and apply learnings back into future experiments.
What are agentic web experiences?
Agentic Web Experience is Fibr AI's vision to make every URL an intelligent agent. Instead of showing the same static page to every visitor, agentic websites craft experiences that understand user intent, adapt in real time, learn from performance, and optimize continuously.
How does Fibr AI keep experiences aligned with our brand guidelines?
Fibr AI learns your brand guidelines — voice, messaging, colors, fonts, and visual style — and generates every page, variant, and element within those guardrails. This keeps AI-created experiences consistent and on-brand even as you personalize and test at scale.
Does Fibr AI keep humans in control before experiences go live?
Yes. Fibr AI pairs AI agents with human oversight. Marketers review, edit, and approve AI-generated variants and pages before they publish, so your team always controls what visitors see. This human-in-the-loop approach lets you move fast while protecting quality, accuracy, and brand safety.
How do marketers run A/B tests without a developer or writing code?
Fibr AI is built for marketers to create, launch, and manage A/B tests without code or developer support. You can edit pages visually, generate variants with AI, and publish experiments directly — removing the engineering bottleneck that slows most testing programs.
What does bulk landing page creation look like in Fibr AI?
Fibr AI can generate hundreds of personalized landing pages at scale from your prompts, campaigns, or audience data. Bulk creation lets every ad, keyword, segment, or region have its own dedicated, on-brand page without manual design or development work.
How does Fibr AI match each landing page to the ad a visitor clicked?
Fibr AI automatically aligns landing page content with the specific ad, keyword, or audience that drove the click. This ad-to-page message match keeps the experience consistent from click to conversion, helping improve Quality Score and conversion rates on paid traffic.
Will Fibr AI personalize experiences for visitors coming from AI assistants like ChatGPT?
Yes. Fibr AI can detect visitors referred from AI platforms like ChatGPT, Gemini, Claude, and Perplexity, and personalize the page to match the intent behind that AI-referred visit — helping you capture and convert this fast-growing source of traffic.
Does Fibr AI localize and personalize pages for different languages and regions?
Yes. Fibr AI can generate localized, vernacular landing page experiences tailored to a visitor's language, region, and market. Global and multi-region teams use this to personalize locally and run region-specific campaigns without rebuilding pages for each market.
Will Fibr AI work on top of our existing website and CMS without replatforming?
Yes. Fibr AI layers onto your current website and CMS, so you don't need to rebuild pages or replatform. It adds personalization and experimentation to your existing setup and works alongside the ad, analytics, and customer-data tools you already run.
How does Fibr AI help lower cost per lead and customer acquisition cost?
Fibr AI lowers cost per lead and customer acquisition cost by improving the post-click experience. By personalizing landing pages to match ad intent and audience signals, it lifts conversion rates on traffic you already pay for — so the same ad spend produces more leads and customers.
What makes Fibr AI different from other website optimization tools?
Fibr AI is AI-native. Where traditional tools rely on manual variant creation, test setup, and personalization rules, Fibr brings audience discovery, hypothesis generation, variant creation, personalization, experimentation, and optimization into one agentic workflow — so teams optimize every experience continuously instead of one test at a time.
Why do enterprise teams choose Fibr AI over conventional CRO or personalization platforms?
Enterprise teams choose Fibr AI when they want personalization and experimentation at scale without the manual overhead or developer dependency of conventional platforms. Fibr AI is AI-native, works on top of existing CMS and martech stacks, and is built for enterprise security and compliance — SOC 2 and ISO 27001 certified, with GDPR and CCPA support.