Boost Your Google Ad Quality Score with Landing Page Personalization
12% more conversions for ACT Fibernet
Trusted by 100+ employees of fast-growing companies like
How is Google Ad Quality Score calculated?
Google's Quality Score is based on three key components:
Expected Click-Through Rate (CTR)
Ad Relevance
Landing Page Experience
A simplified way to understand this is:
Quality Score = (CTR × Relevance × Landing Page Experience) / Expected Impact
This formula highlights the importance of relevant ads and a quality landing page experience. It's essential to remember that Google uses a proprietary algorithm that weighs various factors to determine the final Quality Score.
Why do marketers care about Ad Quality Score?
Lower Your Cost-Per-Click (CPC)
Achieve significant reductions in CPC by improving your Quality Score. With higher relevance and better alignment between ads and landing pages, you’ll enjoy lower ad costs.
Improve Ad Positioning
Secure top ad placements by boosting your Quality Score. Better ad positioning leads to increased visibility and more clicks, driving higher traffic to your landing pages.
Increase Conversion Rates
Higher Quality Scores result in more relevant traffic, increasing the likelihood of conversions. You can turn more visitors into customers by delivering personalized landing pages that match your ads.
Enhance Ad Relevance
Ensure that your ads are more relevant to your audience by perfectly matching your landing pages to each ad. This boosts your Quality Score and leads to better ad performance overall.
How Fibr Enhances Your Google Ad Quality Score
keyword matching
Align your landing page with the exact keywords from your ads. Increase ad relevance, elevate your Quality Score, and enjoy lower CPC by ensuring your content matches user intent.
a/b testing
Conduct A/B tests on landing page variants to identify the highest-performing content. Use insights to fine-tune relevance and boost your Quality Score.
ad-level personalization
Increase your Google Ad Quality Score by tailoring landing pages to match each specific ad. Achieve lower CPC and better ad placements through enhanced relevance.
bulk creation
Create landing page variants in bulk for even 100s of ads. Streamline your optimization process and consistently improve Quality Scores at scale
localization
Adapt your landing pages to local markets, ensuring greater relevance. Boost your Quality Score by delivering content that resonates with diverse audiences.
case study
ACT boosted their CTA conversion rate by 12% with Fibr’s A/B Testing Solution
At ACT, we quickly adopted Fibr Web Pilot to align ad messaging with landing pages, achieving great results with minimal effort. We're excited to scale this across our campaigns for increased growth and improved team productivity.
Ravi Karthik
CMO, ACT Fibernet
25%
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6%
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