How a BFSI Leader Boosted Conversions by 55% via Localization

About the Client

The client is a leading health insurance provider in India, known for its wide range of health insurance products and services. With a focus on consumer satisfaction, the company has built a reputation for offering innovative solutions tailored to meet the diverse needs of its consumers. As a key player in the health insurance sector, the organization is committed to ensuring the well-being of its policyholders, providing them with the security and support they need for their healthcare needs.

Challenges: Reaching Every Consumer

Despite a robust online presence, the client's conversion rates were not reflecting the potential of India's vast market. They noticed a significant drop-off rate on their English-only landing pages, particularly in regions with a diverse linguistic background. They realized they had to change their "one-size-fits-all approach" to make their services more accessible and relatable to a broader audience. In a country as diverse as India, reaching out to every customer in their language is not just important — it's essential.

They realized that to boost their conversions, they needed to connect with their audience on a personal level. Vernacular landing pages seemed like the perfect solution, but the journey was fraught with challenges.

Their Attempt: Navigating the Maze

The client's attempt to create vernacular landing pages was fraught with challenges. The technical complexity of creating multilingual landing pages was overwhelming, requiring constant support from the tech team even for minor changes, leading to delays. As the number of languages and pages increased, scalability issues emerged, making the system harder to manage. Designing a user interface that catered to different languages and scripts without compromising on user experience was a daunting task. Moreover, the entire process was resource-intensive, requiring a significant investment of time, effort, and money.

Solution: Fibr Steps In

Frustrated with the limitations, the organization discovered Fibr, the AI-native web personalization platform. When they approached Fibr, their primary goal was to overcome the technical and scalability challenges of creating vernacular landing pages. The integration was swift, taking mere minutes, and required no technical expertise — a game-changer for the marketing team.

The marketing team was initially concerned about the potential loss of control over their brand and marketing strategy. However, Fibr demonstrated how their platform could enhance their existing efforts. Fibr's no-code Editor and Smart Personalization features allowed the marketing team to maintain their brand's integrity while efficiently creating personalized landing pages in various languages, thus reducing dependency on the tech team.

"We realized that Fibr could address the issues our team couldn't handle alone," said the marketing lead. "Their focus on personalization and conversion optimization was exactly what we needed."

They set clear objectives: to enhance ad relevance scores, optimize ad budgets, reach a broader audience, and reduce the cost per qualified lead. By leveraging Fibr's Ad Connect and Personalization at Scale features, they created hundreds of highly relevant and personalized landing pages synced with dedicated ads, leading to significant improvements in conversion rates and cost efficiency.

Results

"Fibr helped us break language barriers. Localized landing pages made in minutes, 55% conversion boost — a win for our diverse audience and our bottom line. Marketing team loves the control and ease of use."

— Aditi Sharma, Leading Health Insurance Provider

Conclusion

By acknowledging and embracing the linguistic and cultural diversity of its user base, this leading BFSI player set a new benchmark for consumer engagement in India's dynamic financial sector. This story is more than just about numbers; it's a lesson in empathy and understanding. It's a powerful reminder that in the world of finance, as in life, the most meaningful connections are made when we speak in a language that resonates with the heart.

About this company

Fibr AI was founded in 2022 to solve the disconnect between hyper-targeted marketing channels (ads, email, search) and static website experiences. The platform combines software infrastructure, AI agents, and human-in-the-loop oversight to create personalized, dynamic web experiences at scale. It enables marketers to build AI-driven landing pages, run continuous experimentation, and personalize experiences based on ads, location, device, behavior, CDP/CRM data, and LLM-sourced traffic. The company is headquartered in Delaware, USA.

Founded 2022. Headquartered in Delaware, USA.

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Frequently asked questions

What is Fibr AI?
Fibr AI is an Agentic Web Experience Platform that transforms website URLs into intelligent, adaptive agents. Each page senses visitor intent, makes decisions, and reshapes itself in real time to deliver personalized web experiences.
When was Fibr AI founded?
Fibr AI was founded in 2022.
Where is Fibr AI headquartered?
Fibr AI is headquartered in Delaware, USA.
Who is Fibr AI built for?
Fibr AI is built for enterprises looking to personalize at scale, growing businesses starting their web optimization journey, and agencies or marketing affiliates looking to optimize websites for their clients.
What problem does Fibr AI solve?
Fibr AI addresses the disconnect where ads, email, and search are hyper-targeted and AI-powered, but website visitors land on the same static page regardless of where they came from. Fibr makes the website itself as intelligent and context-aware as the marketing channels driving traffic to it.
How does Fibr AI personalize web experiences?
Fibr AI uses AI agents combined with human oversight to detect visitor signals, decode intent, and rewrite page experiences in real time. Personalization can be based on ads, location, device, browser, behavioral signals, visit frequency, LLM-sourced traffic, CDP data, CRM data, and custom audiences.
What results does Fibr AI claim to deliver?
Fibr AI claims results including +28% higher ROI from AI-driven personalization, +30% lower customer acquisition cost (CAC) from intent-based targeting, and 4X more leads from personalizing experiences at scale.
What are the pricing plans offered by Fibr AI?
Fibr AI offers three plans: a Starter Plan for growing businesses (up to 1,000 experiences), an Enterprise Plan for large organizations requiring unlimited visitor sessions and unlimited domains/URLs, and an Agency Plan for agencies and marketing affiliates covering 10,000 monthly visitor sessions and 5 unique URLs.
What features are included in the Enterprise plan?
The Enterprise plan includes Web-Journey Personalization, LLM-Traffic Personalization, AI Landing Page Creator, Customized Agentic Workflows, White-Glove Assistance, CDP/CRM and Analytics integration, On-Brand Agent Training, and 24/7 Dedicated Support with unlimited visitor sessions and unlimited domains and URLs.
What security and compliance certifications does Fibr AI have?
Fibr AI states alignment with SOC 2, ISO 27001, GDPR, and CCPA standards.
What integrations does Fibr AI support?
Fibr AI integrates with CDP (Customer Data Platform), CRM systems, and analytics platforms.
Does Fibr AI support A/B testing and experimentation?
Yes. Fibr AI includes an Experimentation Suite that provides AI-powered hypothesis creation, automated variant creation, audience-based experimentation, statistical significance monitoring, traffic allocation setup, and continuous learning and iteration.
How does Fibr AI handle AI ethics and human oversight?
Fibr AI states that its agents adapt experiences without manipulating them, and that it prioritizes transparency, security, and human oversight at every layer. The platform operates with a 'humans-in-the-loop' model where human allies guide strategy, brand alignment, and key decisions.
How do I get started with Fibr AI?
Fibr AI directs prospective customers to book a demo to get started.
What problem did the BFSI client face before using Fibr?
The client, a leading health insurance provider in India, had significant drop-off rates on their English-only landing pages, particularly in regions with diverse linguistic backgrounds. Their "one-size-fits-all" approach was limiting conversions despite a robust online presence.
Why was creating vernacular landing pages difficult without Fibr?
Creating multilingual landing pages required constant support from the tech team even for minor changes, causing delays. As the number of languages and pages grew, scalability issues made the system harder to manage, and the process was resource-intensive in terms of time, effort, and money.
How did Fibr solve the multilingual landing page challenge?
Fibr's no-code Editor and Smart Personalization features allowed the marketing team to create personalized landing pages in various languages without technical expertise. Integration took mere minutes and reduced dependency on the tech team, while Ad Connect and Personalization at Scale features enabled creation of hundreds of relevant, personalized landing pages synced with dedicated ads.
What conversion results did the client achieve with Fibr?
The client achieved a 55% overall conversion boost. Specifically, the form fill rate increased by 11.6%, conversion rate increased by 24%, adjusted CPA decreased by 20%, and adjusted CPL remained stable despite industry-wide CPC rises driven by festival seasonality.
How many languages and landing pages did the client create using Fibr?
The client created over 100 dedicated landing pages for each consumer segment and utilized more than 5 languages across their landing pages.
How did Fibr affect the client's Google ad performance?
The alignment of ads with landing pages via Fibr's Ad Connect feature significantly improved the Google Relevancy Score, optimizing ad campaigns for better visibility and relevance.
Was the client able to maintain brand control while using Fibr?
Yes. Although the marketing team was initially concerned about potential loss of control over their brand and marketing strategy, Fibr's platform allowed them to maintain brand integrity while efficiently creating personalized, multilingual landing pages.

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