Case Study
How a BFSI leader boosted conversion by 55% through localization
30%
45%
45%
Decrease in bounce rate
55%
30%
30%
Boost in conversion rates
40%
40%
40%
Lift in leads generation
Introduction
About our client
Our client is a leading health insurance provider in India, known for its wide range of health insurance products and services.
With a focus on consumer satisfaction, the company has built a reputation for offering innovative solutions tailored to meet the diverse needs of its consumers.
As a key player in the health insurance sector, the organization is committed to ensuring the well-being of its policyholders, providing them with the security and support they need for their healthcare needs.
Challenges
Reaching every consumer
Despite a robust online presence, their conversion rates were not reflecting the potential of India's vast market.
They noticed a significant drop-off rate on their English-only landing pages, particularly in regions with a diverse linguistic background.
They realized they had to change their “one-size-fits-all approach” to make their services more accessible and relatable to a broader audience.
In a country as diverse as India, reaching out to every customer in their language is not just important, it's essential.
They realized that to boost their conversions, they needed to connect with their audience on a personal level. Vernacular landing pages seemed like the perfect solution, but the journey was fraught with challenges.
Despite a robust online presence, their conversion rates were not reflecting the potential of India's vast market.
They noticed a significant drop-off rate on their English-only landing pages, particularly in regions with a diverse linguistic background.
They realized they had to change their “one-size-fits-all approach” to make their services more accessible and relatable to a broader audience.
In a country as diverse as India, reaching out to every customer in their language is not just important, it's essential.
They realized that to boost their conversions, they needed to connect with their audience on a personal level. Vernacular landing pages seemed like the perfect solution, but the journey was fraught with challenges.
Despite a robust online presence, their conversion rates were not reflecting the potential of India's vast market.
They noticed a significant drop-off rate on their English-only landing pages, particularly in regions with a diverse linguistic background.
They realized they had to change their “one-size-fits-all approach” to make their services more accessible and relatable to a broader audience.
In a country as diverse as India, reaching out to every customer in their language is not just important, it's essential.
They realized that to boost their conversions, they needed to connect with their audience on a personal level. Vernacular landing pages seemed like the perfect solution, but the journey was fraught with challenges.
Their Attempt
Navigating the maze
Our client's attempt to create vernacular landing pages was fraught with challenges. The technical complexity of creating multilingual landing pages was overwhelming, requiring constant support from the tech team even for minor changes, leading to delays.
As the number of languages and pages increased, scalability issues emerged, making the system harder to manage.
Designing a user interface that catered to different languages and scripts without compromising on user experience was a daunting task.
Moreover, the entire process was resource-intensive, requiring a significant investment of time, effort, and money.
Our client's attempt to create vernacular landing pages was fraught with challenges. The technical complexity of creating multilingual landing pages was overwhelming, requiring constant support from the tech team even for minor changes, leading to delays.
As the number of languages and pages increased, scalability issues emerged, making the system harder to manage.
Designing a user interface that catered to different languages and scripts without compromising on user experience was a daunting task.
Moreover, the entire process was resource-intensive, requiring a significant investment of time, effort, and money.
Our client's attempt to create vernacular landing pages was fraught with challenges. The technical complexity of creating multilingual landing pages was overwhelming, requiring constant support from the tech team even for minor changes, leading to delays.
As the number of languages and pages increased, scalability issues emerged, making the system harder to manage.
Designing a user interface that catered to different languages and scripts without compromising on user experience was a daunting task.
Moreover, the entire process was resource-intensive, requiring a significant investment of time, effort, and money.
Solution
Fibr Steps In
Frustrated with the limitations, the organization discovered Fibr, the AI-native web personalization platform that promised to turn the tide.
When they approached Fibr, their primary goal was to overcome the technical and scalability challenges of creating vernacular landing pages.
The integration was swift, taking mere minutes, and required no technical expertise—a game-changer for the marketing team.
The marketing team was initially concerned about the potential loss of control over their brand and marketing strategy. However, Fibr reassured them by demonstrating how their platform could enhance their existing efforts.
Fibr's no-code Editor and Smart Personalization features allowed the marketing team to maintain their brand's integrity while efficiently creating personalized landing pages in various languages, thus reducing dependency on the tech team.
"We realized that Fibr could address the issues our team couldn't handle alone," said the marketing lead. "Their focus on personalization and conversion optimization was exactly what we needed."
They set clear objectives: to enhance ad relevance scores, optimize ad budgets, reach a broader audience, and reduce the cost per qualified lead.
By leveraging Fibr's Ad Connect and personalization at Scale features, they could create 100s of highly relevant and personalized landing pages and sync with them dedicated ads, leading to significant improvements in conversion rates and cost efficiency.
The implementation of Fibr's features brought about transformative results for the BFSI titan:
Expansive Reach: Over 100 dedicated landing pages were created for each consumer segment, ensuring tailored experiences for a diverse audience.
Linguistic Diversity: The company successfully utilized more than 5 languages across their landing pages, bridging the communication gap with their multilingual consumer base.
Enhanced Ad Performance: The alignment of ads with landing pages, significantly improved the Google Relevancy Score, optimizing their ad campaigns for better visibility and relevance.
Continuous Optimization: The ability to run 5+ A/B tests at any given time enabled them to constantly refine and improve their landing pages based on real-time data.
Frustrated with the limitations, the organization discovered Fibr, the AI-native web personalization platform that promised to turn the tide.
When they approached Fibr, their primary goal was to overcome the technical and scalability challenges of creating vernacular landing pages.
The integration was swift, taking mere minutes, and required no technical expertise—a game-changer for the marketing team.
The marketing team was initially concerned about the potential loss of control over their brand and marketing strategy. However, Fibr reassured them by demonstrating how their platform could enhance their existing efforts.
Fibr's no-code Editor and Smart Personalization features allowed the marketing team to maintain their brand's integrity while efficiently creating personalized landing pages in various languages, thus reducing dependency on the tech team.
"We realized that Fibr could address the issues our team couldn't handle alone," said the marketing lead. "Their focus on personalization and conversion optimization was exactly what we needed."
They set clear objectives: to enhance ad relevance scores, optimize ad budgets, reach a broader audience, and reduce the cost per qualified lead.
By leveraging Fibr's Ad Connect and personalization at Scale features, they could create 100s of highly relevant and personalized landing pages and sync with them dedicated ads, leading to significant improvements in conversion rates and cost efficiency.
The implementation of Fibr's features brought about transformative results for the BFSI titan:
Expansive Reach: Over 100 dedicated landing pages were created for each consumer segment, ensuring tailored experiences for a diverse audience.
Linguistic Diversity: The company successfully utilized more than 5 languages across their landing pages, bridging the communication gap with their multilingual consumer base.
Enhanced Ad Performance: The alignment of ads with landing pages, significantly improved the Google Relevancy Score, optimizing their ad campaigns for better visibility and relevance.
Continuous Optimization: The ability to run 5+ A/B tests at any given time enabled them to constantly refine and improve their landing pages based on real-time data.
Frustrated with the limitations, the organization discovered Fibr, the AI-native web personalization platform that promised to turn the tide.
When they approached Fibr, their primary goal was to overcome the technical and scalability challenges of creating vernacular landing pages.
The integration was swift, taking mere minutes, and required no technical expertise—a game-changer for the marketing team.
The marketing team was initially concerned about the potential loss of control over their brand and marketing strategy. However, Fibr reassured them by demonstrating how their platform could enhance their existing efforts.
Fibr's no-code Editor and Smart Personalization features allowed the marketing team to maintain their brand's integrity while efficiently creating personalized landing pages in various languages, thus reducing dependency on the tech team.
"We realized that Fibr could address the issues our team couldn't handle alone," said the marketing lead. "Their focus on personalization and conversion optimization was exactly what we needed."
They set clear objectives: to enhance ad relevance scores, optimize ad budgets, reach a broader audience, and reduce the cost per qualified lead.
By leveraging Fibr's Ad Connect and personalization at Scale features, they could create 100s of highly relevant and personalized landing pages and sync with them dedicated ads, leading to significant improvements in conversion rates and cost efficiency.
The implementation of Fibr's features brought about transformative results for the BFSI titan:
Expansive Reach: Over 100 dedicated landing pages were created for each consumer segment, ensuring tailored experiences for a diverse audience.
Linguistic Diversity: The company successfully utilized more than 5 languages across their landing pages, bridging the communication gap with their multilingual consumer base.
Enhanced Ad Performance: The alignment of ads with landing pages, significantly improved the Google Relevancy Score, optimizing their ad campaigns for better visibility and relevance.
Continuous Optimization: The ability to run 5+ A/B tests at any given time enabled them to constantly refine and improve their landing pages based on real-time data.
Conclusion
Wrapping it up!
This story is more than just about numbers; it's a lesson in empathy and understanding.
By acknowledging and embracing the linguistic and cultural diversity of its user base, this leading BFSI player set a new benchmark for consumer engagement in India's dynamic financial sector.
It's a powerful reminder that in the world of finance, as in life, the most meaningful connections are made when we speak in a language that resonates with the heart.
This story is more than just about numbers; it's a lesson in empathy and understanding.
By acknowledging and embracing the linguistic and cultural diversity of its user base, this leading BFSI player set a new benchmark for consumer engagement in India's dynamic financial sector.
It's a powerful reminder that in the world of finance, as in life, the most meaningful connections are made when we speak in a language that resonates with the heart.
This story is more than just about numbers; it's a lesson in empathy and understanding.
By acknowledging and embracing the linguistic and cultural diversity of its user base, this leading BFSI player set a new benchmark for consumer engagement in India's dynamic financial sector.
It's a powerful reminder that in the world of finance, as in life, the most meaningful connections are made when we speak in a language that resonates with the heart.
Fibr helped us break language barriers. Localized landing pages in minutes, 55% conversion boost – a win for our diverse audience and our bottom line. Marketing team loves the control and ease of use
Maintaining consistent brand voice with strict compliance can feel like walking a tightrope. We often struggle to consistently produce content that is both accurate and true to our brand, especially when marketing needs are rapidly evolving and the pressure to remain both innovative and accurate is a necessity.
Maintaining consistent brand voice with strict compliance can feel like walking a tightrope. We often struggle to consistently produce content that is both accurate and true to our brand, especially when marketing needs are rapidly evolving and the pressure to remain both innovative and accurate is a necessity.
Marketing Lead
Leading Health Insurance Provider
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Start your personalizalion journey with Fibr
In a world without cookies, Fibr's AI-powered personalization hub delivers unique experiences like no other. Boost your ROAS, cut down CAC, and increase conversions!
Start your personalizalion journey with Fibr
In a world without cookies, Fibr's AI-powered personalization hub delivers unique experiences like no other. Boost your ROAS, cut down CAC, and increase conversions!
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Copyright ©SeamlessAI. All rights reserved.
Copyright ©SeamlessAI. All rights reserved.