Introduction

About our client

Our client is a leading health insurance provider in India, known for its wide range of health insurance products and services.

With a focus on consumer satisfaction, the company has built a reputation for offering innovative solutions tailored to meet the diverse needs of its consumers.

As a key player in the health insurance sector, the organization is committed to ensuring the well-being of its policyholders, providing them with the security and support they need for their healthcare needs.

Fibr helped us break language barriers. Localized landing pages made in minutes, 55% conversion boost – a win for our diverse audience and our bottom line. Marketing team loves the control and ease of use

Aditi Sharma

Leading Health Insurance Provider

Challenges

Reaching every consumer

Despite a robust online presence, their conversion rates were not reflecting the potential of India's vast market.

They noticed a significant drop-off rate on their English-only landing pages, particularly in regions with a diverse linguistic background.

They realized they had to change their “one-size-fits-all approach” to make their services more accessible and relatable to a broader audience.

In a country as diverse as India, reaching out to every customer in their language is not just important, it's essential.

They realized that to boost their conversions, they needed to connect with their audience on a personal level. Vernacular landing pages seemed like the perfect solution, but the journey was fraught with challenges.

Their Attempt

Navigating the maze

Our client's attempt to create vernacular landing pages was fraught with challenges. The technical complexity of creating multilingual landing pages was overwhelming, requiring constant support from the tech team even for minor changes, leading to delays.

As the number of languages and pages increased, scalability issues emerged, making the system harder to manage.

Designing a user interface that catered to different languages and scripts without compromising on user experience was a daunting task.

Moreover, the entire process was resource-intensive, requiring a significant investment of time, effort, and money.

Solution

Fibr Steps In

Frustrated with the limitations, the organization discovered Fibr, the AI-native web personalization platform that promised to turn the tide.

When they approached Fibr, their primary goal was to overcome the technical and scalability challenges of creating vernacular landing pages.

The integration was swift, taking mere minutes, and required no technical expertise—a game-changer for the marketing team.

The marketing team was initially concerned about the potential loss of control over their brand and marketing strategy. However, Fibr reassured them by demonstrating how their platform could enhance their existing efforts.

Fibr's no-code Editor and Smart Personalization features allowed the marketing team to maintain their brand's integrity while efficiently creating personalized landing pages in various languages, thus reducing dependency on the tech team.

" We realized that Fibr could address the issues our team couldn't handle alone," said the marketing lead. " Their focus on personalization and conversion optimization was exactly what we needed."

They set clear objectives: to enhance ad relevance scores, optimize ad budgets, reach a broader audience, and reduce the cost per qualified lead.

By leveraging Fibr's Ad Connect and personalization at Scale features, they could create 100s of highly relevant and personalized landing pages and sync with them dedicated ads, leading to significant improvements in conversion rates and cost efficiency.

The implementation of Fibr's features brought about transformative results for the BFSI titan:

Conclusion

Wrapping it up!

This story is more than just about numbers; it's a lesson in empathy and understanding.

By acknowledging and embracing the linguistic and cultural diversity of its user base, this leading BFSI player set a new benchmark for consumer engagement in India's dynamic financial sector.

It's a powerful reminder that in the world of finance, as in life, the most meaningful connections are made when we speak in a language that resonates with the heart.

Page Visuals

[Image: bfsi] A stylized digital interface for a health insurance application featuring a glowing 3D wireframe human model surrounded by medical icons like hearts, stethoscopes, and pill bottles. The UI includes localized text fields and data visualization bubbles, symbolizing the integration of healthcare technology and insurance services. The scene uses a warm orange and white color palette with glass-morphism design effects to represent modern BFSI (Banking, Financial Services, and Insurance) digital transformation. Text in image: Health Insurance, Unvorofe, Cramoric, lalnaclslnlo, Orange.

A black and white line-art animation of an open hand reaching out from the left against a solid black background. The hand is white with a thick black outline, wearing a black sleeve with a white button, and it moves slightly as if gesturing for someone to take it.

[Image: AICPA] A circular blue gradient seal representing the AICPA SOC for Service Organizations compliance standard. The center features large white text separated by a horizontal line, while additional identifying information and a web URL are printed along the inner and outer curves of the badge. Text in image: AICPA SOC aicpa.org/soc4so SOC for Service Organizations | Service Organizations TM

[Image: CCPA] A circular seal for the California Consumer Privacy Act (CCPA) featuring a dark blue silhouette of the state of California with a yellow padlock over it. The acronym CCPA appears in bold blue letters below the state silhouette, all enclosed within a thick blue border containing white sans-serif text. Text in image: CALIFORNIA CONSUMER PRIVACY ACT CCPA

[Image: HIPPA] A circular blue and white seal for HIPAA compliance, featuring a central caduceus symbol (a winged staff with a serpent). The badge uses a blue gradient and includes the HIPAATraining.com web address along the bottom outer border. Text in image: HIPAA COMPLIANT HIPAATraining.com

[Image: GDPR]

[Image: ISO]

[Image: G2 review]

Interactive Forms

Form

This page contains a form with the following fields:

name@gmail.com (email)
website (text)
company (text)
message (text)
subject (text)
title (text)
description (text)
feedback (text)
notes (text)
details (text)
remarks (text)
comments (text)
Subscribe (button)