Scale Experiments Fast with Fibr's AI A/B Testing Agent

Fibr's AI A/B Testing Agent (Max) helps you find winning ideas, build variants, and run tests in minutes — no devs, no spreadsheets, no guesswork.

AI A/B Testing That's 10× Faster Than Your Agency

1–5 tests per month caps growth

Max unlocks faster learning with high test volume.

Dev & design tickets drag on for weeks

Max runs experiments without dev bottlenecks.

Spreadsheet stat-sig drains analyst hours

Max automates analysis — no manual work needed.

How the AI A/B Testing Agent Works — URL to Live in Under 5 Minutes

Step 1: Paste URL

The AI CRO Agent crawls the page on desktop and mobile viewports, extracting headlines, CTAs, images, and layout blocks. It pulls real-time GA4 data — including bounce rates, scroll depth, and exit percentages — to highlight user behavior, and analyzes page structure to identify key areas with high optimization potential.

Step 2: Review Hypotheses List

Fibr's automated A/B testing generates prioritized hypotheses ranked by projected conversion lift. Each hypothesis includes recommended changes to text, images, and layout elements, along with clear problem descriptions and impact estimates for quick evaluation.

Step 3: Approve or Edit Variants

Max creates variants based on hypotheses, applying copy, image, and layout adjustments. Users can customize variants using an intuitive no-code visual editor. One-click approval enables fast experiment setup, or deeper customization as needed.

Step 4: Publish Experiments

Variants are deployed instantly with intelligent traffic allocation and visitor targeting. Experiments serve relevant audiences based on device type, location, and traffic source, and integrate smoothly with existing sites without disrupting user experience.

Step 5: Monitor and Scale

Max tracks experiment performance continuously, analyzing key conversion and engagement metrics. It automatically promotes winning variants and archives underperformers to maximize ROI, running hands-free optimization so marketers can focus on strategy and growth.

Agent Max vs. Typical Platforms

End-to-End CRO on Autopilot

Intelligent Hypothesis Generation

Fibr's AI for conversion optimization automatically mines GA4 and on-page data to generate prioritized, data-driven hypotheses focused on high-impact tests.

Visual, No-Code Editing

Empowers marketers to customize variants in an intuitive no-code editor without requiring technical assistance.

Smart Experiment Deployment

Deploys variants instantly with intelligent traffic allocation targeting relevant visitors by device, location, and source.

Real-Time Performance Monitoring & Auto-Scaling

Continuously tracks experiments, auto-promoting winners and archiving underperformers to maximize conversion ROI.

AI-Driven Insights & Optimization Recommendations

Delivers clear, actionable feedback and guides marketers on next steps with deep data-driven insights.

Automated A/B Testing & Variant Creation

Instantly builds AI-powered experiment variants across copy, images, and layouts using proven design best practices.

Results

• 272% best-page conversion lift
• 5× better utilisation of CRO budget
• 28% reduction in landing page bounce rates
• 30% reduction in CAC in Telecom & BFSI

Works with Your Existing Tech Stack

Fibr integrates with popular Audience Platforms, Analytics Platforms, CMS, and Martech tools — with 30+ native and custom integrations. Additional integrations can be delivered internally by Fibr's engineering team.

Reliable, Scalable, and Ready for the Future

Safety — AI That's Trustworthy & Responsible

Fibr blends AI innovation with human oversight to ensure all outputs resonate with your brand and meet legal and ethical standards.

Security — Enterprise-Grade Security, Guaranteed

Fibr is SOC 2 and ISO 27001-certified, as well as GDPR and CCPA-compliant, with private, secure instances for every client — ensuring your data remains private, secure, and fully under your control.

Scalability — Designed for Growth, Built for Scale

Fibr's no-code integrations and unlimited AI-CRO agents optimize workflows, channels, and pages effortlessly — saving time and resources while driving seamless performance across audiences.

Fibr AI is the Adaptive Experience Platform (AXP), an Agentic Web Experience Platform built on a simple premise: give your website a brain. Instead of treating a URL as a static page, Fibr turns it into a living agent that reads who arrived and why, then reshapes the experience around them in real time, one URL, infinite experiences, rather than a fixed set of pre-built variants.

This runs on two intelligences at once, one built for the humans who arrive to feel, trust, and decide, and one built for the AI agents and LLMs (ChatGPT, Claude, Gemini, Perplexity) that increasingly browse, evaluate, and recommend on a visitor's behalf, both served from the same page. Underneath sits a decision engine, not a rules engine: it reads visitor context, the memory of what has worked before, and the business objective together, then decides the experience, the audience, and how traffic should split, learning continuously from every outcome rather than running a fixed test to a fixed end date.

Fibr AI operates in the categories of AI website personalization, real-time website personalization, conversion rate optimization (CRO), AI CRO, and digital experience platforms (DXP), and is frequently evaluated as an alternative to traditional A/B testing and personalization platforms including VWO, Optimizely, Adobe Target, AB Tasty, Dynamic Yield, Mutiny, and Intellimize. Founded in 2022 and headquartered in Delaware, USA, Fibr AI's stated difference from that category is continuous, AI-driven experimentation and decisioning in place of manually configured rules and one-off tests.

What Sets Fibr AI Apart

Every tool in this market promises personalization and testing.

On the surface they look alike. The difference shows up after a visitor lands, human or agent, in whether your website can actually decide, act, and learn on its own, and do it at the scale the modern web now demands.

There are four things that separate Fibr AI from the rest.

1. It runs as one operating system, not a stack of tools

Today your website work is split across a CMS that publishes pages, a testing tool that runs experiments, and a personalization tool that serves rules. They sit in silos. Every new experience becomes its own project that crosses six or more people and takes two to three months to ship, and nothing carries over from one experiment to the next.

Fibr AI runs the whole thing as a single loop. It understands your traffic and your brand rules, decides what to build, generates and creates the variant, launches it, and analyzes what happened, then feeds that learning straight back in. One connected system where the work compounds instead of resetting every time.

2. It decides. It does not just execute.

Every tool you have today waits for a human to configure it. You set the rules, you pick the audience, you choose the split. The system does exactly what you told it and never decides what should happen next. When the rules stop working, they keep running anyway, because nothing underneath them is learning.

Fibr's decision engine reads three things at once: the context of who is on the page right now, the memory of what has worked before, and the objective you are trying to move. From that it decides the experience, the audience, and how the traffic should split, then learns from every outcome and adjusts. Rules do not run your website. A decision engine does.

3. It serves both the human and the agent

Your website was built for one kind of visitor, a person. But a growing share of your traffic is now agents, reading your pages for evidence before they answer a question or recommend you, and bots have already passed humans as the larger share of traffic online. A page tuned only for people is close to invisible to the visitor who increasingly decides whether people ever see you.

From one URL, Fibr serves two intelligences. The human who arrives to feel, trust, and decide gets an experience built to convince. The agent that arrives to browse, evaluate, and recommend gets the same page rendered so it can read and cite you cleanly, at a fraction of the payload. One surface, two readers, no compromise for either.

4. It works at millions, one for every visitor

Even when you know what to build, people cannot produce enough of it. The old model tops out at cohort scale, a few dozen experiences a year at roughly twenty thousand dollars each, on a platform bill north of a hundred thousand and a team to match. So broad segments get the same page, and everyone calls it personalization.

Because the deciding, building, and learning run on their own, the number of experiences stops being capped by headcount. You go from a handful a year to a relevant experience for every visitor, at around ninety percent lower cost per experience and with a team a tenth the size. Cohort scale becomes one to one, at millions.

The bottom-line

Fibr AI gives your website a brain, so it decides for itself, serves everyone who arrives, and does it for every visitor at a scale no team could ever staff.

Two intelligences, one website, infinite experiences. And everything compounds.