Case Study

How ACT Fibernet boosted their reach and customer acquistion by 25%

25%

45%

45%

Increase in customer acquisition

11.69%

30%

30%

Boost in full funnel response rate

12%

40%

40%

Lift in overall conversions

Introduction

About our client

ACT Fibernet is one of India's top broadband providers, renowned for delivering high-speed internet through cutting-edge fiber optic technology. 

With a strong foothold in cities like Bangalore, Chennai, and Hyderabad, ACT Fibernet has garnered a substantial customer base. 

They are dedicated to providing exceptional home entertainment, education, and interactive services, reaching millions of homes with reliable and fast internet connectivity.

Challenges

Problems they faced

Despite their success in the major cities in India, ACT Fibernet faced significant challenges:


  1. Limited Geographic Reach: Their dominance was primarily in the southern part of India. They aimed to expand their services across the entire country but were uncertain about the best approach to achieve this.


  2. Increasing Conversions: They wanted to experiment with different strategies to find what could lead to higher conversions. This included understanding what content and strategies resonated best with potential customers in various regions.


  3. Keyword Level Personalization: They recognized the need for a more personalized user experience to engage visitors effectively. This included keyword-level personalization on landing pages to match user intent more closely.

Despite their success in the major cities in India, ACT Fibernet faced significant challenges:


  1. Limited Geographic Reach: Their dominance was primarily in the southern part of India. They aimed to expand their services across the entire country but were uncertain about the best approach to achieve this.


  2. Increasing Conversions: They wanted to experiment with different strategies to find what could lead to higher conversions. This included understanding what content and strategies resonated best with potential customers in various regions.


  3. Keyword Level Personalization: They recognized the need for a more personalized user experience to engage visitors effectively. This included keyword-level personalization on landing pages to match user intent more closely.

Despite their success in the major cities in India, ACT Fibernet faced significant challenges:


  1. Limited Geographic Reach: Their dominance was primarily in the southern part of India. They aimed to expand their services across the entire country but were uncertain about the best approach to achieve this.


  2. Increasing Conversions: They wanted to experiment with different strategies to find what could lead to higher conversions. This included understanding what content and strategies resonated best with potential customers in various regions.


  3. Keyword Level Personalization: They recognized the need for a more personalized user experience to engage visitors effectively. This included keyword-level personalization on landing pages to match user intent more closely.

Objectives

What they wanted to achieve

  • Pan-India Expansion: Establish a strong presence across the entire country.


  • Higher Conversion Rates: Identify and implement strategies that lead to increased conversions.


  • Effective Personalization: Utilize keyword and image-based personalization to enhance user engagement.

  • Pan-India Expansion: Establish a strong presence across the entire country.


  • Higher Conversion Rates: Identify and implement strategies that lead to increased conversions.


  • Effective Personalization: Utilize keyword and image-based personalization to enhance user engagement.

  • Pan-India Expansion: Establish a strong presence across the entire country.


  • Higher Conversion Rates: Identify and implement strategies that lead to increased conversions.


  • Effective Personalization: Utilize keyword and image-based personalization to enhance user engagement.

Solution

How Fibr helped

Fibr stepped in to help ACT Fibernet achieve their ambitious goals through several strategic interventions:


  1. City-Level Personalization: Fibr implemented city-level personalization to make the content more relevant for visitors from different locations. This ensured that potential customers saw information and offers tailored to their city, enhancing relevance and engagement.


  2. Search Keyword-Based Landing Page Personalization: Fibr personalized the landing pages based on the search keywords visitors used. For example, if a user searched for "fast internet in Mumbai," they would land on a page specifically highlighting ACT Fibernet's services in Mumbai, making the landing pages more appealing and effective.


  3. Image-Based Personalization: Fibr introduced image-based personalization to cater to specific interests. For example, visitors interested in fast internet for gaming saw images of people playing PS5, making the connection between their needs and the service offered.


  4. CTA & Color-Based Changes: Fibr optimized the call-to-action (CTA) buttons by changing their text and color based on what worked best for different visitor segments. For example, distinguishing primary and secondary CTA buttons helped clarify the most important actions for visitors to take.

Fibr stepped in to help ACT Fibernet achieve their ambitious goals through several strategic interventions:


  1. City-Level Personalization: Fibr implemented city-level personalization to make the content more relevant for visitors from different locations. This ensured that potential customers saw information and offers tailored to their city, enhancing relevance and engagement.


  2. Search Keyword-Based Landing Page Personalization: Fibr personalized the landing pages based on the search keywords visitors used. For example, if a user searched for "fast internet in Mumbai," they would land on a page specifically highlighting ACT Fibernet's services in Mumbai, making the landing pages more appealing and effective.


  3. Image-Based Personalization: Fibr introduced image-based personalization to cater to specific interests. For example, visitors interested in fast internet for gaming saw images of people playing PS5, making the connection between their needs and the service offered.


  4. CTA & Color-Based Changes: Fibr optimized the call-to-action (CTA) buttons by changing their text and color based on what worked best for different visitor segments. For example, distinguishing primary and secondary CTA buttons helped clarify the most important actions for visitors to take.

Fibr stepped in to help ACT Fibernet achieve their ambitious goals through several strategic interventions:


  1. City-Level Personalization: Fibr implemented city-level personalization to make the content more relevant for visitors from different locations. This ensured that potential customers saw information and offers tailored to their city, enhancing relevance and engagement.


  2. Search Keyword-Based Landing Page Personalization: Fibr personalized the landing pages based on the search keywords visitors used. For example, if a user searched for "fast internet in Mumbai," they would land on a page specifically highlighting ACT Fibernet's services in Mumbai, making the landing pages more appealing and effective.


  3. Image-Based Personalization: Fibr introduced image-based personalization to cater to specific interests. For example, visitors interested in fast internet for gaming saw images of people playing PS5, making the connection between their needs and the service offered.


  4. CTA & Color-Based Changes: Fibr optimized the call-to-action (CTA) buttons by changing their text and color based on what worked best for different visitor segments. For example, distinguishing primary and secondary CTA buttons helped clarify the most important actions for visitors to take.

Conclusion

Wrapping it up!

Through Fibr's tailored solutions, ACT Fibernet successfully expanded their reach, improved conversions, and enhanced customer acquisition.

These strategies not only helped them move closer to their goal of becoming a top provider across India but also showcased the power of personalization in driving business success.

The partnership between Fibr and ACT Fibernet highlights how understanding and addressing specific challenges with targeted solutions can lead to remarkable improvements in performance and growth.

Through Fibr's tailored solutions, ACT Fibernet successfully expanded their reach, improved conversions, and enhanced customer acquisition.

These strategies not only helped them move closer to their goal of becoming a top provider across India but also showcased the power of personalization in driving business success.

The partnership between Fibr and ACT Fibernet highlights how understanding and addressing specific challenges with targeted solutions can lead to remarkable improvements in performance and growth.

Through Fibr's tailored solutions, ACT Fibernet successfully expanded their reach, improved conversions, and enhanced customer acquisition.

These strategies not only helped them move closer to their goal of becoming a top provider across India but also showcased the power of personalization in driving business success.

The partnership between Fibr and ACT Fibernet highlights how understanding and addressing specific challenges with targeted solutions can lead to remarkable improvements in performance and growth.

At ACT, we were early adopters of their Web Pilot product to align ad messaging with our landing pages - The conversions have improved in our pilot by over 10% and RoAS have also grown. The effort for integration and daily operations is also minimal. We look forward to scaling this across our campaigns to drive higher growth and better team productivity.

Maintaining consistent brand voice with strict compliance can feel like walking a tightrope. We often struggle to consistently produce content that is both accurate and true to our brand, especially when marketing needs are rapidly evolving and the pressure to remain both innovative and accurate is a necessity.

Maintaining consistent brand voice with strict compliance can feel like walking a tightrope. We often struggle to consistently produce content that is both accurate and true to our brand, especially when marketing needs are rapidly evolving and the pressure to remain both innovative and accurate is a necessity.

ravi karthik
Ravi Karthik

CMO, ACT Fibernet

Start your personalization journey with Fibr

In a world without cookies, Fibr's AI-powered personalization hub delivers unique experiences like no other. Boost your ROAS, cut down CAC, and increase conversions!

Start your personalizalion journey with Fibr

In a world without cookies, Fibr's AI-powered personalization hub delivers unique experiences like no other. Boost your ROAS, cut down CAC, and increase conversions!

Start your personalizalion journey with Fibr

In a world without cookies, Fibr's AI-powered personalization hub delivers unique experiences like no other. Boost your ROAS, cut down CAC, and increase conversions!

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8 The Green, Dover, DE, 19904 USA

Subscribe to our newsletter for exclusive updates and insights.

Copyright ©SeamlessAI. All rights reserved.

8 The Green, Dover, DE, 19904 USA

Subscribe to our newsletter for exclusive updates and insights.

Copyright ©SeamlessAI. All rights reserved.