Fibr AI- Personalize your Landing Page for Every Ad
Introduction
About our client
ACT Fibernet is one of India's top broadband providers, renowned for delivering high-speed internet through cutting-edge fiber optic technology.
With a strong foothold in cities like Bangalore, Chennai, and Hyderabad, ACT Fibernet has garnered a substantial customer base.
They are dedicated to providing exceptional home entertainment, education, and interactive services, reaching millions of homes with reliable and fast internet connectivity.
At ACT, we were early adopters of their Web Pilot product to align ad messaging with our landing pages - The conversions have improved in our pilot by over 10% and RoAS have also grown. The effort for integration and daily operations is also minimal. We look forward to scaling this across our campaigns to drive higher growth and better team productivity.
Ravi Karthik
CMO, ACT Fibernet
Challenges
Problems they faced
Despite their success in the major cities in India, ACT Fibernet faced significant challenges:
Objectives
What they wanted to achieve
Solution
How Fibr helped
Fibr stepped in to help ACT Fibernet achieve their ambitious goals through several strategic interventions:
City-Level Personalization
Fibr implemented city-level personalization to make the content more relevant for visitors from different locations.
This ensured that potential customers, arriving via Google search ads, saw information and offers tailored to their city, enhancing relevance and engagement.
Here's a quick glimpse of how ACT fibernet launched Multiple campaigns for each metro city in India using Fibr.
Search Keyword-Based Landing Page Personalization
Fibr personalized the landing page depending on the user's search. For example, someone might search for "best broadband," "best Wi-Fi," or "best internet."
With Fibr, ACT Fibernet created specific landing pages aligned with these search terms, ensuring that visitors clicking on Google search ads saw content that matched their search intent.
For example:
Landing page focusing on the search term 'Broadband'
Landing page focusing on the search term 'Fibernet'
The yellow highlighted keyword in the form also changes accordingly.
Image-Based Personalization
Fibr introduced image-based personalization to cater to specific interests.
Depending on the use cases of the Internet, ACT Fibernet personalized the images in the Landing Page sections.
For e.g. Some people might search for uninterrupted network for Work and Entertainment but others are more focused on searching OTT plans and Netflix included.
CTA & Color-Based Changes:
Fibr optimized the call-to-action (CTA) buttons by changing their text and color based on what worked best for different visitor segments.
For example, distinguishing primary and secondary CTA buttons helped clarify the most important actions for visitors to take.
Conclusion
Wrapping it up!
Through Fibr's tailored solutions, ACT Fibernet successfully expanded their reach, improved conversions, and enhanced customer acquisition through optimized Google search ads.
These strategies not only helped them move closer to their goal of becoming a top provider across India but also showcased the power of personalization in driving business success.
The partnership between Fibr and ACT Fibernet highlights how understanding and addressing specific challenges with targeted solutions can lead to remarkable improvements in performance and growth, particularly when aligned with an effective search ads strategy.
Page Visuals
Interactive Forms
Form
This page contains a form with the following fields:
- name@gmail.com (email)
- website (text)
- company (text)
- message (text)
- subject (text)
- title (text)
- description (text)
- feedback (text)
- notes (text)
- details (text)
- remarks (text)
- comments (text)
- Subscribe (button)