How Fibr Helped ACT Fibernet Boost Acquisition by 25%

TABLE OF CONTENTS

About our client

Problems they faced

What they wanted to achieve

How Fibr helped

Wrapping it up!

Introduction

About our client

ACT Fibernet is one of India's top broadband providers, renowned for delivering high-speed internet through cutting-edge fiber optic technology.

With a strong foothold in cities like Bangalore, Chennai, and Hyderabad, ACT Fibernet has garnered a substantial customer base.

They are dedicated to providing exceptional home entertainment, education, and interactive services, reaching millions of homes with reliable and fast internet connectivity.

At ACT, we were early adopters of their Web Pilot product to align ad messaging with our landing pages - The conversions have improved in our pilot by over 10% and RoAS have also grown. The effort for integration and daily operations is also minimal. We look forward to scaling this across our campaigns to drive higher growth and better team productivity.

Ravi Karthik

CMO, ACT Fibernet

Challenges

Problems they faced

Despite their success in the major cities in India, ACT Fibernet faced significant challenges:

Limited Geographic Reach: Their dominance was primarily in the southern part of India. They aimed to expand their services across the entire country but were uncertain about the best approach to achieve this through their Google search ads campaigns.
Increasing Conversions: They wanted to experiment with different strategies to find what could lead to higher conversions. This included understanding what content and strategies resonated best with potential customers in various regions and how to optimize their Google search ads to drive those conversions.
Keyword Level Personalization: They recognized the need for a more personalized user experience to engage visitors effectively. This included keyword-level personalization on landing pages to match user intent more closely.

Objectives

What they wanted to achieve

Pan-India Expansion: ACT Fibernet aimed to extend their services beyond southern India to establish a strong presence nationwide, making their high-speed internet accessible to a broader audience.
Higher Conversion Rates: They sought to identify and implement strategies to increase the number of website visitors converting into paying customers, experimenting with different content formats and CTA placements.
Effective Personalization: ACT Fibernet aimed to deliver personalized user experiences by tailoring landing page content to match search keywords and using image-based personalization to address specific interests, thereby enhancing engagement and conversions from their Google search ads.

Solution

How Fibr helped

Fibr stepped in to help ACT Fibernet achieve their ambitious goals through several strategic interventions:

City-Level Personalization

Fibr implemented city-level personalization to make the content more relevant for visitors from different locations.

This ensured that potential customers, arriving via Google search ads, saw information and offers tailored to their city, enhancing relevance and engagement.

Here's a quick glimpse of how ACT fibernet launched Multiple campaigns for each metro city in India using Fibr.

Search Keyword-Based Landing Page Personalization

Fibr personalized the landing page depending on the user's search. For example, someone might search for "best broadband," "best Wi-Fi," or "best internet."

With Fibr, ACT Fibernet created specific landing pages aligned with these search terms, ensuring that visitors clicking on Google search ads saw content that matched their search intent.

For example:

Landing page focusing on the search term 'Broadband'

FIbr AI's Keyword-Based Landing Page Personalization for 'Broadband'

Landing page focusing on the search term 'Fibernet'

FIbr AI's Keyword-Based Landing Page Personalization for 'Fibernet'

The yellow highlighted keyword in the form also changes accordingly.

Image-Based Personalization

Fibr introduced image-based personalization to cater to specific interests.

Depending on the use cases of the Internet, ACT Fibernet personalized the images in the Landing Page sections.

For e.g. Some people might search for uninterrupted network for Work and Entertainment but others are more focused on searching OTT plans and Netflix included.

CTA & Color-Based Changes:

Fibr optimized the call-to-action (CTA) buttons by changing their text and color based on what worked best for different visitor segments.

For example, distinguishing primary and secondary CTA buttons helped clarify the most important actions for visitors to take.

Fibr stepped in to help ACT Fibernet achieve their ambitious goals through several strategic interventions:

City-Level Personalization

Fibr implemented city-level personalization to make the content more relevant for visitors from different locations.

This ensured that potential customers, arriving via Google search ads, saw information and offers tailored to their city, enhancing relevance and engagement.

Here's a quick glimpse of how ACT fibernet launched Multiple campaigns for each metro city in India using Fibr.

Search Keyword-Based Landing Page Personalization

Fibr personalized the landing page depending on the user's search. For example, someone might search for "best broadband," "best Wi-Fi," or "best internet."

With Fibr, ACT Fibernet created specific landing pages aligned with these search terms, ensuring that visitors clicking on Google search ads saw content that matched their search intent.

For example:

Landing page focusing on the search term 'Broadband'

Landing page focusing on the search term 'Fibernet'

The yellow highlighted keyword in the form also changes accordingly.

Image-Based Personalization

Fibr introduced image-based personalization to cater to specific interests.

Depending on the use cases of the Internet, ACT Fibernet personalized the images in the Landing Page sections.

For e.g. Some people might search for uninterrupted network for Work and Entertainment but others are more focused on searching OTT plans and Netflix included.

CTA & Color-Based Changes:

Fibr optimized the call-to-action (CTA) buttons by changing their text and color based on what worked best for different visitor segments.

For example, distinguishing primary and secondary CTA buttons helped clarify the most important actions for visitors to take.

Conclusion

Wrapping it up!

Through Fibr's tailored solutions, ACT Fibernet successfully expanded their reach, improved conversions, and enhanced customer acquisition through optimized Google search ads.

These strategies not only helped them move closer to their goal of becoming a top provider across India but also showcased the power of personalization in driving business success.

The partnership between Fibr and ACT Fibernet highlights how understanding and addressing specific challenges with targeted solutions can lead to remarkable improvements in performance and growth, particularly when aligned with an effective search ads strategy.