How Fibr Helped ACT Fibernet Boost Acquisition by 25%

ACT Fibernet partnered with Fibr to overcome regional limits and boost conversions—achieving a 23.91% lift in acquisition and 11.69% full-funnel growth.

About ACT Fibernet

ACT Fibernet is one of India's top broadband providers, renowned for delivering high-speed internet through cutting-edge fiber optic technology. With a strong foothold in cities like Bangalore, Chennai, and Hyderabad, ACT Fibernet has garnered a substantial customer base. They are dedicated to providing exceptional home entertainment, education, and interactive services, reaching millions of homes with reliable and fast internet connectivity.

Challenges

Despite their success in the major cities in India, ACT Fibernet faced significant challenges.

Objectives

Results

Client Testimonial

"At ACT, we were early adopters of their Web Pilot product to align ad messaging with our landing pages. The conversions have improved in our pilot by over 10% and RoAS have also grown. The effort for integration and daily operations is also minimal. We look forward to scaling this across our campaigns to drive higher growth and better team productivity."

— Ravi Karthik, CMO, ACT Fibernet

Conclusion

Through Fibr's tailored solutions, ACT Fibernet successfully expanded their reach, improved conversions, and enhanced customer acquisition through optimized Google search ads. These strategies not only helped them move closer to their goal of becoming a top provider across India but also showcased the power of personalization in driving business success. The partnership between Fibr and ACT Fibernet highlights how understanding and addressing specific challenges with targeted solutions can lead to remarkable improvements in performance and growth, particularly when aligned with an effective search ads strategy.

About this company

Fibr AI was founded in 2022 to solve the disconnect between hyper-targeted marketing channels (ads, email, search) and static website experiences. The platform combines software infrastructure, AI agents, and human-in-the-loop oversight to create personalized, dynamic web experiences at scale. It enables marketers to build AI-driven landing pages, run continuous experimentation, and personalize experiences based on ads, location, device, behavior, CDP/CRM data, and LLM-sourced traffic. The company is headquartered in Delaware, USA.

Founded 2022. Headquartered in Delaware, USA.

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Frequently asked questions

What is Fibr AI?
Fibr AI is an Agentic Web Experience Platform that transforms website URLs into intelligent, adaptive agents. Each page senses visitor intent, makes decisions, and reshapes itself in real time to deliver personalized web experiences.
When was Fibr AI founded?
Fibr AI was founded in 2022.
Where is Fibr AI headquartered?
Fibr AI is headquartered in Delaware, USA.
Who is Fibr AI built for?
Fibr AI is built for enterprises looking to personalize at scale, growing businesses starting their web optimization journey, and agencies or marketing affiliates looking to optimize websites for their clients.
What problem does Fibr AI solve?
Fibr AI addresses the disconnect where ads, email, and search are hyper-targeted and AI-powered, but website visitors land on the same static page regardless of where they came from. Fibr makes the website itself as intelligent and context-aware as the marketing channels driving traffic to it.
How does Fibr AI personalize web experiences?
Fibr AI uses AI agents combined with human oversight to detect visitor signals, decode intent, and rewrite page experiences in real time. Personalization can be based on ads, location, device, browser, behavioral signals, visit frequency, LLM-sourced traffic, CDP data, CRM data, and custom audiences.
What results does Fibr AI claim to deliver?
Fibr AI claims results including +28% higher ROI from AI-driven personalization, +30% lower customer acquisition cost (CAC) from intent-based targeting, and 4X more leads from personalizing experiences at scale.
What are the pricing plans offered by Fibr AI?
Fibr AI offers three plans: a Starter Plan for growing businesses (up to 1,000 experiences), an Enterprise Plan for large organizations requiring unlimited visitor sessions and unlimited domains/URLs, and an Agency Plan for agencies and marketing affiliates covering 10,000 monthly visitor sessions and 5 unique URLs.
What features are included in the Enterprise plan?
The Enterprise plan includes Web-Journey Personalization, LLM-Traffic Personalization, AI Landing Page Creator, Customized Agentic Workflows, White-Glove Assistance, CDP/CRM and Analytics integration, On-Brand Agent Training, and 24/7 Dedicated Support with unlimited visitor sessions and unlimited domains and URLs.
What security and compliance certifications does Fibr AI have?
Fibr AI states alignment with SOC 2, ISO 27001, GDPR, and CCPA standards.
What integrations does Fibr AI support?
Fibr AI integrates with CDP (Customer Data Platform), CRM systems, and analytics platforms.
Does Fibr AI support A/B testing and experimentation?
Yes. Fibr AI includes an Experimentation Suite that provides AI-powered hypothesis creation, automated variant creation, audience-based experimentation, statistical significance monitoring, traffic allocation setup, and continuous learning and iteration.
How does Fibr AI handle AI ethics and human oversight?
Fibr AI states that its agents adapt experiences without manipulating them, and that it prioritizes transparency, security, and human oversight at every layer. The platform operates with a 'humans-in-the-loop' model where human allies guide strategy, brand alignment, and key decisions.
How do I get started with Fibr AI?
Fibr AI directs prospective customers to book a demo to get started.
What results did ACT Fibernet achieve by partnering with Fibr?
ACT Fibernet achieved a 23.91% lift in acquisition, 11.69% full-funnel growth, a 24% increase in conversion rate, an 11.6% increase in form fill rate, a stable adjusted CPL despite industry-wide CPC rises due to festival seasonality, and a 20% decrease in adjusted CPA.
What challenges was ACT Fibernet trying to solve?
ACT Fibernet faced three main challenges: limited geographic reach (primarily southern India), the need to increase conversions from Google search ads campaigns, and the need for keyword-level personalization on landing pages to better match user intent.
What is Fibr's Web Pilot product?
According to ACT Fibernet's CMO Ravi Karthik, the Web Pilot product is used to align ad messaging with landing pages. The effort for integration and daily operations is described as minimal.
Did ACT Fibernet need to increase ad spend to achieve these results?
No. The wider top of funnel and increased form fills and MQLs were created without increasing spend or changing the ad strategy.
How did personalization contribute to ACT Fibernet's results?
ACT Fibernet used keyword-level personalization to tailor landing page content to match search keywords and image-based personalization to address specific user interests, enhancing engagement and conversions from their Google search ads.

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