Knowing about the impact of A/B testing might’ve encouraged you right? As a business marketer, your task is to implement the best landing page to connect with your customers to ramp up sales. However, A/B testing isn't as easy as it sounds, and professional help can make the prospects better for you! 

Looking at a few platforms along with examples will help you understand its impact on your business;

Fibr’s Dynamic Landing Pages

Fibr features as an advanced platform that offers a new dimension to web personalization through its enhanced A/B testing in marketing. It provides advanced tools to business marketers for crafting customized presence online. Their primary offering is dynamic landing pages that change according to a searcher's preference, language, or keyword. Fibr utilizes advanced AI technology for website customizations, thus offering better lead acquisition and conversions. 

Their expertise in A/B testing lies in their wide-ranging tools to figure out the best web personalization tactics among the many, that establish a communication bridge with your prospective customers. Thus, your website undergoes continuous optimization to promote the best results. Businesses acquainted with such advanced AI platforms get to experience more flexibility in their initiatives through more A/B testing and better ways forward.

You can consider joining hands with Fibr after glancing through their various A/B testing examples and finding out how such dynamic landing pages can offer more potential.

Features

• Real-time data processing through the latest AI algorithms.

• Dynamic content building for a better personalized experience.

• Automatic A/B testing.

• Targeting specific audiences with specific behaviors.

• Easier use with real-time experience.

Hubspot’s Hero Image

Hubspot is another platform that offers numerous services to business marketers, among which A/B testing is a prominent one. Their A/B testing software stole some attention with their academy's homepage hero image. The hero image encouraged better customer engagement on their landing page. This happens to be one of the best A/B testing examples which experienced the spotlight for analyzing customer desires and behavior.

Their academy conversion rate served as the primary A/B testing metric, while CTA clicks featured as the other one. The one with attractive and colorful images attracted the most visitors.

 Features:

• Dedicated A/B testing

• Better web personalization tactics depending on customer behavior and demography.

• Different website variants for propelled testing.

Con:

Among the three variants, the one with images worked. The remaining two variants failed miserably, leaving no option for the marketers.

Hotjar’s A/B testing on Bannersnack

Bannersnack exhibited a brilliant A/b testing example through their landing page. Bannersnack is another company offering advanced design tools for business marketers to promote better lead acquisition and customer conversions. Their desire to call for a change made them knock on doors at Hotjar Heatmaps. They allowed Bannersnack to take a detailed look into their landing page’s functioning; the areas attracting more clicks and conversions along with ones that saw no visitor engagement. 

Their A/B testing example showcased three different approaches that sought better conversion results. The first variant included the observation of recordings and heatmaps to understand customer’s needs. Placing the CTA clicks at necessary locations became possible. 

Sounds like a good step right?

The second step included seeking certain answers such as how’d they locate the website and if they’re exiting, why’re they doing so? They also included a feedback mechanism to seek their insights to make betterments to the product and services. 

The final part of the A/B testing method sought user interviews to understand the motivation behind their purchases. Through the interviews, they gained the idea to better their sales copy. 

Features:

• Dedicating communication lines for better customer understanding.

• Greater visibility of clicks for bettering customer conversions.

• A proper feedback mechanism to ensure proper delivery of products and services. 

Cons:

The steps look like part of a single variable and not a variable in A/B testing.

FSAstore’s  Simpler Website Version

Here comes an e-commerce platform that utilized A/B testing to drive the best results for their products and services. Americans having a flexible account can get hold of regular household items on this e-commerce platform. They faced a major issue of overcrowding on the product funnel, where excessive products left the customers confused. This dropped their sales drastically. Too many options ain’t better at all, right?

Their A/B testing example is a simpler one literally! Just using a simpler version of the website without a subheading! This little tweak shot their sales through the roof.

Cons:

This looks more like a blank shot that worked. There's little chance that this example would turn out to be helpful for your business, especially if it requires more specifications and information. 

Expoze’s Background Display

Expoze understood the relevance of background displays to keep the visitors hooked to the website. They utilized A/B testing in marketing by altering the background on their homepage to derive more website traffic. 

Their primary problem was low contrast and compromised page navigation which made it difficult for the viewers. 

Who’s going to scroll through a website if they can’t see it?

Their team indulged in extensive research and created numerous variants of their homepage background with extra attention to thumbnails and better visibility. Utilizing advanced AI tools was also a part of their plan. In the end, the A/B testing results allowed them to settle for a background variant that ramped up their customer engagement by 40%, with 25% more CTA clicks.

Con

This A/B Testing example shows a lack of conviction from the site. The people behind crafting Expoze.io must naturally make it easily visible to the population, without any necessary test validations.

Thrive Theme’s Sales Page

The optimization of Thrive Theme's sales page is one prime A/B testing example in marketing. The sales page is the landing page for the concerned product that's the final step before clocking a purchase. When it comes to the A/B testing examples here, it showcases a simple inclusion- including customer testimonials.

Their primary question was, "Why isn't detailed product description helping?" That's when the team decided that showing customers' faith in the product might encourage other website visitors to purchase the product. Thus, came the tactic of including customer testimonials.

The A/B testing results showed a 13% increase in the sales achieved from the newer version than the one existed.

Features:

• Understanding customer’s feelings about validating authenticity.

Cons

• Customer testimonials are a regular part of any product landing page, thus underutilizing the potential of A/B testing.

Hubspot’s Email Subscribing

Hubspot is a relevant platform for A/B testing for numerous marketers. Besides indulging in website and landing page A/B testing, they also look into the domain of email marketing. 

Do you want to receive daily or frequent emails from a brand about their offers or discounts? That's email marketing.

They decide to make alterations to their email text alignments and check whether it works. While one variant saw sending centered email texts to the prospective users, the second variant was served with left-justified text emails. Their results revealed that the centered texts gained more clicks than the left-justified ones by 25%. Who’s going to ever miss that catch?

Cons:

• Probably the A/B testing was left underutilized in this case, as email marketing has to have a targeted and appealing email structure. While some might find the A/B testing example relevant, some might question its relevance in this scenario. 

Zalora’s increased checkout rates

The Asia-Pacific region witnessed one of the fastest growing fashion platforms in Zalora to meet their everyday fashion requirements. Their beauty products along with the attractive fashionwear gained a lot of customers. Since they're an e-commerce platform, landing page optimization becomes necessary in intervals to keep up with the increasing competition. 

They've conducted numerous A/B tests, but one of them grabbed some expert attention; they'd undertake the design optimization of their product pages to shed some light on their free return and delivery policies. (As a fashion buff, you’d know how free returns matter, right?)

Their customer team undertook some A/B testing and found the lack of visibility of their free return and delivery policies. Thus, they made some visual changes to their product landing page and saw a massive increase in their customer acquisition. 

The right step at the right time changed the game for them!

PayU’s data-driven A/B testing

Local and cross-border merchants in the south asian emerging markets found a reliable option in PayU. This is an India-originated fintech company offering financial solutions. For any financial platform, it's important to have a simple and streamlined checkout process in their transaction. Complicated procedures and layout aren't going to fetch anything, especially during monetary involvements! 

They utilize the VWO Form Analytics to find out their performance stats, only to witness a major drop. Depending on the gathered information, PayU decided to make minor changes and test it through an integrated A/B testing process. While the earlier layout asked for both phone numbers and emails from the customer, the second variable settled for phone numbers only. 

After running the variables for a while, the PayU team witnessed 5.8% improved conversions for the second variable.

Thus, this A/B testing example showed the importance of simplifying landing pages for better results.

ShopClues’ A/B testing

ShopClues is a prominent e-commerce platform that gives tough competition to the likes of Flipkart, Amazon, and Snapdeal. Surviving in this tough market is difficult if customer engagement fails to meet the mark.

Thus, they believe in making monthly tweaks to increase relevance. While their “Wholesale” banner fetched more clicks, other banners remained dormant. Here, they decided to replace “wholesale” with “supersaver”, and also shifted “wholesale” to the left side.

After substantial A/B testing, they figured out how the website visitors now wandered around the other banners without sole attention to the “wholesale”.

Neurogan’s deal marketing

Neurogan indulged in email marketing to communicate their offers but failed to set proper communication lines.

Here they'd indulge in A/B testing for email marketing, where they'd send various product offers to the targeted audiences and find out which worked the best.

Finding the right deals helped them open new workflows, with a 37% improvement in their email opening rate.