ab testing examples
ab testing examples
ab testing examples

A/B Testing

May 15, 2024

11 Notable A/B Testing Examples That Drive Results

ankur goyal

Ankur Goyal

7 mins to read

Introduction

Imagine having acidity and visiting a chemist's shop for some relief. You grab a tablet but fail to experience any relief. The chemist suggests another medicine and it provides some relief. Finally, the savior arrives which eliminates all the existing uneasiness. Thus, after 3 tests, one medicine turned out to suit you the most. That's what A/B testing does for your business. 

A/B testing acts as those acidity pills for your website that help you offer the best customer acquisition tactics for attracting your customers. Now you’re going to make your customers feel more connected with your website landing page.

What’s so special about A/B testing examples? Well, such examples ought to open the doors of realization that’ll help you understand the opportunities better. What suits one business might not suit another! You wouldn't want to waste your efforts on some landing page tactic that might not even suit your customer's needs!

Through this informative piece, you’ll understand the know-how of A/B testing with some proven examples. Along with the examples, you'll have a list of options to ease the stress of making the perfect web landing page for your business.

Related Read - How Dynamic Landing Pages Boost Conversions?

Once you utilize A/B testing for your website, both you and your customers will reap the benefits of website personalization.

CTA

Imagine having acidity and visiting a chemist's shop for some relief. You grab a tablet but fail to experience any relief. The chemist suggests another medicine and it provides some relief. Finally, the savior arrives which eliminates all the existing uneasiness. Thus, after 3 tests, one medicine turned out to suit you the most. That's what A/B testing does for your business. 

A/B testing acts as those acidity pills for your website that help you offer the best customer acquisition tactics for attracting your customers. Now you’re going to make your customers feel more connected with your website landing page.

What’s so special about A/B testing examples? Well, such examples ought to open the doors of realization that’ll help you understand the opportunities better. What suits one business might not suit another! You wouldn't want to waste your efforts on some landing page tactic that might not even suit your customer's needs!

Through this informative piece, you’ll understand the know-how of A/B testing with some proven examples. Along with the examples, you'll have a list of options to ease the stress of making the perfect web landing page for your business.

Related Read - How Dynamic Landing Pages Boost Conversions?

Once you utilize A/B testing for your website, both you and your customers will reap the benefits of website personalization.

CTA

Imagine having acidity and visiting a chemist's shop for some relief. You grab a tablet but fail to experience any relief. The chemist suggests another medicine and it provides some relief. Finally, the savior arrives which eliminates all the existing uneasiness. Thus, after 3 tests, one medicine turned out to suit you the most. That's what A/B testing does for your business. 

A/B testing acts as those acidity pills for your website that help you offer the best customer acquisition tactics for attracting your customers. Now you’re going to make your customers feel more connected with your website landing page.

What’s so special about A/B testing examples? Well, such examples ought to open the doors of realization that’ll help you understand the opportunities better. What suits one business might not suit another! You wouldn't want to waste your efforts on some landing page tactic that might not even suit your customer's needs!

Through this informative piece, you’ll understand the know-how of A/B testing with some proven examples. Along with the examples, you'll have a list of options to ease the stress of making the perfect web landing page for your business.

Related Read - How Dynamic Landing Pages Boost Conversions?

Once you utilize A/B testing for your website, both you and your customers will reap the benefits of website personalization.

CTA

What is A/B Testing?

Before getting into the options and examples of A/B testing, it's important to clear the air around its understanding. 

What’s the hype about A/B testing?

It’s pretty simple! A/B testing allows you to test two or more different versions of a web page, a landing page, or other concerned business variable to find out the better performing one. Also known as split testing, here the numerous variables are displayed to the different segments of website and landing page visitors. 

All the versions are shown at the same time to understand which executes the task better and attracts potential customers. With the final results in place, website optimization becomes a cakewalk!

Best A/B Testing Examples

Knowing about the impact of A/B testing might’ve encouraged you right? As a business marketer, your task is to implement the best landing page to connect with your customers to ramp up sales. However, A/B testing isn't as easy as it sounds, and professional help can make the prospects better for you! 

Looking at a few platforms along with examples will help you understand its impact on your business;

Fibr’s Dynamic Landing Pages

Fibr features as an advanced platform that offers a new dimension to web personalization through its enhanced A/B testing in marketing. It provides advanced tools to business marketers for crafting customized presence online. Their primary offering is dynamic landing pages that change according to a searcher's preference, language, or keyword. Fibr utilizes advanced AI technology for website customizations, thus offering better lead acquisition and conversions. 

Their expertise in A/B testing lies in their wide-ranging tools to figure out the best web personalization tactics among the many, that establish a communication bridge with your prospective customers. Thus, your website undergoes continuous optimization to promote the best results. Businesses acquainted with such advanced AI platforms get to experience more flexibility in their initiatives through more A/B testing and better ways forward.

You can consider joining hands with Fibr after glancing through their various A/B testing examples and finding out how such dynamic landing pages can offer more potential.

Features

  • Real-time data processing through the latest AI algorithms.

  • Dynamic content building for a better personalized experience.

  • Automatic A/B testing.

  • Targeting specific audiences with specific behaviors.

  • Easier use with real-time experience.


Hubspot’s Hero Image

Hubspot is another platform that offers numerous services to business marketers, among which A/B testing is a prominent one. Their A/B testing software stole some attention with their academy's homepage hero image. The hero image encouraged better customer engagement on their landing page. This happens to be one of the best A/B testing examples which experienced the spotlight for analyzing customer desires and behavior.

Their academy conversion rate served as the primary A/B testing metric, while CTA clicks featured as the other one. The one with attractive and colorful images attracted the most visitors.

 Features:

  • Dedicated A/B testing

  • Better web personalization tactics depending on customer behavior and demography.

  • Different website variants for propelled testing.

Con:

Among the three variants, the one with images worked. The remaining two variants failed miserably, leaving no option for the marketers.


Hotjar’s A/B testing on Bannersnack

Bannersnack exhibited a brilliant A/b testing example through their landing page. Bannersnack is another company offering advanced design tools for business marketers to promote better lead acquisition and customer conversions. Their desire to call for a change made them knock on doors at Hotjar Heatmaps. They allowed Bannersnack to take a detailed look into their landing page’s functioning; the areas attracting more clicks and conversions along with ones that saw no visitor engagement. 

Their A/B testing example showcased three different approaches that sought better conversion results. The first variant included the observation of recordings and heatmaps to understand customer’s needs. Placing the CTA clicks at necessary locations became possible. 

Sounds like a good step right?

The second step included seeking certain answers such as how’d they locate the website and if they’re exiting, why’re they doing so? They also included a feedback mechanism to seek their insights to make betterments to the product and services. 

The final part of the A/B testing method sought user interviews to understand the motivation behind their purchases. Through the interviews, they gained the idea to better their sales copy. 

Features:

  • Dedicating communication lines for better customer understanding.

  • Greater visibility of clicks for bettering customer conversions.

  • A proper feedback mechanism to ensure proper delivery of products and services. 

Cons:

The steps look like part of a single variable and not a variable in A/B testing.


FSAstore’s  Simpler Website Version

Here comes an e-commerce platform that utilized A/B testing to drive the best results for their products and services. Americans having a flexible account can get hold of regular household items on this e-commerce platform. They faced a major issue of overcrowding on the product funnel, where excessive products left the customers confused. This dropped their sales drastically. Too many options ain’t better at all, right?

Their A/B testing example is a simpler one literally! Just using a simpler version of the website without a subheading! This little tweak shot their sales through the roof.

Cons:

This looks more like a blank shot that worked. There's little chance that this example would turn out to be helpful for your business, especially if it requires more specifications and information. 


Expoze’s Background Display

Expoze understood the relevance of background displays to keep the visitors hooked to the website. They utilized A/B testing in marketing by altering the background on their homepage to derive more website traffic. 

Their primary problem was low contrast and compromised page navigation which made it difficult for the viewers. 

Who’s going to scroll through a website if they can’t see it?

Their team indulged in extensive research and created numerous variants of their homepage background with extra attention to thumbnails and better visibility. Utilizing advanced AI tools was also a part of their plan. In the end, the A/B testing results allowed them to settle for a background variant that ramped up their customer engagement by 40%, with 25% more CTA clicks.

Con

This A/B Testing example shows a lack of conviction from the site. The people behind crafting Expoze.io must naturally make it easily visible to the population, without any necessary test validations.


Thrive Theme’s Sales Page

The optimization of Thrive Theme's sales page is one prime A/B testing example in marketing. The sales page is the landing page for the concerned product that's the final step before clocking a purchase. When it comes to the A/B testing examples here, it showcases a simple inclusion- including customer testimonials.

Their primary question was, "Why isn't detailed product description helping?" That's when the team decided that showing customers' faith in the product might encourage other website visitors to purchase the product. Thus, came the tactic of including customer testimonials.

The A/B testing results showed a 13% increase in the sales achieved from the newer version than the one existed.

Features:

  • Understanding customer’s feelings about validating authenticity.

Cons

  • Customer testimonials are a regular part of any product landing page, thus underutilizing the potential of A/B testing.


Hubspot’s Email Subscribing

Hubspot is a relevant platform for A/B testing for numerous marketers. Besides indulging in website and landing page A/B testing, they also look into the domain of email marketing. 

Do you want to receive daily or frequent emails from a brand about their offers or discounts? That's email marketing.

They decide to make alterations to their email text alignments and check whether it works. While one variant saw sending centered email texts to the prospective users, the second variant was served with left-justified text emails. Their results revealed that the centered texts gained more clicks than the left-justified ones by 25%. Who’s going to ever miss that catch?

Cons:

  • Probably the A/B testing was left underutilized in this case, as email marketing has to have a targeted and appealing email structure. While some might find the A/B testing example relevant, some might question its relevance in this scenario. 


Zalora’s increased checkout rates

The Asia-Pacific region witnessed one of the fastest growing fashion platforms in Zalora to meet their everyday fashion requirements. Their beauty products along with the attractive fashionwear gained a lot of customers. Since they're an e-commerce platform, landing page optimization becomes necessary in intervals to keep up with the increasing competition. 

They've conducted numerous A/B tests, but one of them grabbed some expert attention; they'd undertake the design optimization of their product pages to shed some light on their free return and delivery policies. (As a fashion buff, you’d know how free returns matter, right?)

Their customer team undertook some A/B testing and found the lack of visibility of their free return and delivery policies. Thus, they made some visual changes to their product landing page and saw a massive increase in their customer acquisition. 

The right step at the right time changed the game for them!


PayU’s data-driven A/B testing

Local and cross-border merchants in the south asian emerging markets found a reliable option in PayU. This is an India-originated fintech company offering financial solutions. For any financial platform, it's important to have a simple and streamlined checkout process in their transaction. Complicated procedures and layout aren't going to fetch anything, especially during monetary involvements! 

They utilize the VWO Form Analytics to find out their performance stats, only to witness a major drop. Depending on the gathered information, PayU decided to make minor changes and test it through an integrated A/B testing process. While the earlier layout asked for both phone numbers and emails from the customer, the second variable settled for phone numbers only. 

After running the variables for a while, the PayU team witnessed 5.8% improved conversions for the second variable.

Thus, this A/B testing example showed the importance of simplifying landing pages for better results.

ShopClues’ A/B testing

ShopClues is a prominent e-commerce platform that gives tough competition to the likes of Flipkart, Amazon, and Snapdeal. Surviving in this tough market is difficult if customer engagement fails to meet the mark.

Thus, they believe in making monthly tweaks to increase relevance. While their “Wholesale” banner fetched more clicks, other banners remained dormant. Here, they decided to replace “wholesale” with “supersaver”, and also shifted “wholesale” to the left side.

After substantial A/B testing, they figured out how the website visitors now wandered around the other banners without sole attention to the “wholesale”.

Neurogan’s deal marketing

Neurogan indulged in email marketing to communicate their offers but failed to set proper communication lines.

Here they'd indulge in A/B testing for email marketing, where they'd send various product offers to the targeted audiences and find out which worked the best.

Finding the right deals helped them open new workflows, with a 37% improvement in their email opening rate.

Final Thoughts

Such A/B testing examples shed light on its relevance, right? Without tests, you'd never understand your business potential! 

However, it ain’t a lie that A/B testing involves some brainstorming and dedicated efforts. Can you think of dedicating your time to A/B testing without focusing on your business fundamentals?

No! Here professional A/B testing platforms like Fibr can ease the troubles. With dedicated dynamic landing pages, A/B testing can become a cakewalk. 

Why not sign up for a demo session and find out its benefits?

cta
ankur goyal

Ankur Goyal

Ankur Goyal, a visionary entrepreneur, is the driving force behind Fibr, a groundbreaking AI co-pilot for websites. With a dual degree from Stanford University and IIT Delhi, Ankur brings a unique blend of technical prowess and business acumen to the table. This isn't his first rodeo; Ankur is a seasoned entrepreneur with a keen understanding of consumer behavior, web dynamics, and AI. Through Fibr, he aims to revolutionize the way websites engage with users, making digital interactions smarter and more intuitive.

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