Human Experience Optimization
More conversions from every visitor. More revenue from your website.
Personalize every visit and keep testing what works, using the traffic you already have.
25%+ Average Conversion Lift
Backed by Accel
app.fibr.ai / experiences / home-loans
Live
Control
Variant A · Search
Variant B · Social
✦ AI variant
VISITOR
Searched “low rate home loan” · Paid Search · mobile · first visit
YourBank
Low-rate home loans, decided online
Check your rate in minutes, with no impact on your credit score.
Check my rate
Matches visitor intent
Brand guidelines: passed
Approve
EXPERIMENT · LIVE
C
A
B
63% of traffic → Variant A
Shifting toward the leading variant
Illustrative
✦ AI is drafting variant C…
Trusted by Growth teams from
THE PROBLEM
You’re bringing people to your website. But are you giving them a reason to convert?
Your campaigns and audiences keep changing. Your website doesn’t.
WHAT’S HAPPENING TODAY
Your website can’t keep up with your visitors.
Search
Campaign
Returning
Welcome to YourBank
Learn more
14 requests in dev queue
Ideas tested
3 / 40
Same generic page for everyone
Every change waits on dev
Only a fraction gets tested
Winners found too late
WHAT YOU ACTUALLY NEED
A website that gets better at converting.
Search
Campaign
Returning
Low-rate home loans
Check rate
Your first home, sorted
Start plan
Welcome back
Continue
Traffic to winners
↑ conv.
Matches visitor intent
Launch variations fast
Always testing
More traffic to what converts
You don’t need more traffic to find more growth. You need to get more from the traffic you already have.
A BETTER WAY TO OPTIMIZE
What if your website could adapt to every visitor - and improve with every test?
EVERY VISITOR
Searching for a solution
Lands on a page that speaks directly to it
Arriving from a campaign
Sees the offer they were promised
Coming back
Picks up where they left off
ONE WEBSITE
yourwebsite.com
Personalization
Experimentation
Always testing
A
B
Keeps testing different experiences to understand what drives more conversions.
THEIR OWN EXPERIENCE
Exactly what you searched for
See the solution
Your offer, as promised
20% off
Claim offer
Welcome back
Continue
↻ One website. More relevant experiences. Continuous improvement.
THE DIFFERENCE
Same website. A better way to grow conversions.
You already have the traffic, the tools, and the ideas. Here’s what changes when personalization and experimentation no longer depend on manual execution.
WHAT YOU WANT TO DO
HOW IT WORKS TODAY
WHAT CHANGES WITH FIBR
Personalize experiences
Build broad audience segments manually
Adapt experiences using visitor signals
Launch new variations
Wait for design and development
Generate on-brand variants faster
Test new ideas
Configure individual experiments
Run continuous experiments
Find winning experiences
Wait until each test concludes
Shift more traffic toward better-performing variants
Improve performance
Analyze results and plan the next test
Use learnings to inform the next experiment
Stay in control
Manage every execution step
Set goals, review, and approve changes
SIMPLE TO GET STARTED
More experiments. Less manual work. No developer backlog.
SEE THE DIFFERENCE
Different visitors. Different expectations. One website that adapts.
Whether visitors arrive from search, social, email, referrals, or directly, they shouldn’t have to search again for what brought them to your website.
See how the same website can deliver a more relevant experience for each journey.
01
Paid Social
02
Paid Search
03
Brand & Catalog
04
Paid Algorithmic
05
Generic Search
06
Organic & Direct
07
Referral & Affiliate
08
AI Referral Traffic
INSTAGRAM · SPONSORED
YourHospital
Sponsored
YourHospital
Your Annual Health Checkup, Made Simple.
Book now
›
PERSONALIZED PAGE
yourhospital.com/health-checkup
YourHospital
Take the first step toward better health.
Book My Health Checkup
Preventive package
60+ screenings
Online booking
Healthcare
Paid Social
Someone clicking on a preventive care ad shouldn’t land on a generic hospital homepage. Take them directly to the service they’re interested in, with a clear path to booking.
PROVEN IMPACT
Better experiences are good. Better business results are what matter.
Personalization and experimentation should lead to more than improved engagement. They should help your business generate more conversions and revenue from the traffic you already have.
25%+
Average Conversion Lift
$50M+
Incremental Revenue
200K+
Adaptive Experiences
1B+
Experience Decisions
5M+
Visitor Sessions
100M+
Context Signals
Noom · Customer story
What happens when three landing pages become 450+ relevant experiences?
Noom needed to match its landing pages to different search queries and campaign messages without creating a new page manually for every audience.
With Fibr, the team launched 450+ personalized experiences in four days, without engineering involvement.
BEFORE
3 landing pages
WITH FIBR
450+ personalized experiences
Live in four days · No engineering involvement
25%
increase in form-fill completions
14%
increase in form-fill starts
450+
personalized experiences
4 days
to go live
WHAT CUSTOMERS SAY
Teams that stopped sending every visitor to the same page.
At ACT, we quickly adopted Fibr to align ad messaging with landing pages, achieving great results with minimal effort. We’re excited to scale this across our campaigns.
Ravi Karthik
CMO, ACT Fibernet
Fibr helped us match every Google Ad with a personalized landing page at scale.
Stanzin Angmo
Manager, Asian Paints
They have helped us identify core CRO issues with our website. We see great value working with Fibr AI.
Tracy Chamberlee
VP Marketing, Nixon Medical
FREQUENTLY ASKED QUESTIONS
Everything you need to know before getting started.
Will this work with our existing website?
−
Yes. Fibr works with your existing website, URLs, and marketing technology. You do not need to rebuild your site to start personalizing and experimenting.
How much work will our team need to do?
+
Can we control what gets published?
+
How is this different from the A/B testing tools we already use?
+
Can we personalize experiences beyond paid campaigns?
+
How do we measure whether it's working?
+
How quickly can we get started?
+
YOUR NEXT GROWTH OPPORTUNITY
You’re already getting visitors. What if more of them converted?
See how personalization and continuous experimentation can help your website generate more conversions and revenue without adding to your team’s workload.