What are the limitations of AI in A/B testing?

AI is incredibly powerful, but it’s not without its limitations. One of the main challenges is that it requires accurate and high-quality data to function properly. If your data is incomplete or inaccurate, the AI might produce misleading results. Also, AI may not always account for human factors, like emotions, which can affect decision-making. Plus, small businesses with limited traffic may find that AI struggles to generate reliable insights due to a lack of data. So, while AI is a commanding force today, it’s important to ensure you have good data and the right context for it to work effectively.