Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

AI A/B testing

What kind of data does AI need for effective A/B testing?

For AI to effectively optimize A/B testing, it needs data on user behavior, preferences, and interactions with your site. This includes click-through rates, time spent on pages, and conversion metrics. The more detailed and relevant the data, the better AI can identify trends and make predictions. Clean, high-quality data ensures that the insights AI provides are accurate and actionable.