Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

AI A/B testing

Can AI generate hypotheses for A/B testing?

Yes, absolutely. AI can easily generate hypotheses for A/B testing based on past data and user behavior. AI will basically look at your historical data and identify trends or patterns, suggesting areas that might benefit from testing. For example, AI might notice that users who interact with one type of content tend to convert more, so it could suggest testing different versions of that content to see what works best. In simpler terms, AI takes the guesswork out and offers data-backed test ideas that can increase your chances of success.