How Fibr Helped Asian Paints Boost Conversions at Scale

About Asian Paints

Asian Paints isn't just a brand — it's a household name across India, synonymous with vibrant colors, premium finishes, and turning houses into dream homes. For decades it has been the go-to choice for homeowners who want more than just paint; they want inspiration, quality, and a touch of magic in every room. With a legacy of transforming living spaces, Asian Paints has mastered the art of delighting customers offline. To keep pace with a growing digital audience, the brand set out to bring that same personalized charm online, aiming to connect with homeowners in a way that felt just as special as a freshly painted wall.

The Challenge

Despite its strong brand reputation and significant investments in digital advertising, Asian Paints faced several hurdles in optimizing its online marketing efforts.

Asian Paints needed a solution to align its Google Search Ads with customer intent, improve acquisition rates, and scale personalization without overburdening its marketing team.

The Solution: Fibr's AI-Powered Personalization

Fibr partnered with Asian Paints to improve its digital approach using AI-powered landing page personalization. With Fibr's Web Pilot and Ad Personalization tools, the effort focused on Mumbai and Delhi Google Search Ads, creating personalized experiences for a large audience.

Mass Personalization at Scale

Fibr created 1,204 unique landing pages tailored to branded keywords (e.g., "Asian Paints Royale") and generic keywords (e.g., "modern wall paints"). Each page was dynamically generated to match user intent, ensuring relevance for every click.

Keyword-Level Optimization

For Mumbai, landing pages highlighted local decor trends, such as vibrant textures for urban homes. In Delhi, pages emphasized eco-friendly paints and weather-resistant solutions suited to the region's climate. Branded keywords linked to premium offerings, while generic keywords showcased broader home decor solutions.

Text, Image, and CTA Personalization

Pages featured customized headlines (e.g., "Transform Your Mumbai Home with Asian Paints"), relevant imagery (e.g., local home makeovers), and intent-matched content. Fibr introduced new CTAs — such as "Explore Your Color Options" and "Book a Free Consultation" — replacing generic prompts like "Submit" to boost user click rates. AI auto-matched ad copy with landing page elements, ensuring seamless continuity.

Reduced Page Depth for Streamlined Journeys

Fibr eliminated unnecessary sections like FAQs, reducing page depth without sacrificing time spent on-site. This streamlined design kept users focused on key actions, enhancing CTR and conversion potential.

Effortless Deployment

Using Fibr's no-code WYSIWYG editor, Asian Paints' marketing team deployed and refined campaigns without developer dependency. Bulk creation capabilities enabled rapid scaling across 1,204 pages, saving time and resources.

Results

Form Fill Rate
↑ 11.6% — more form fills and MQLs, creating a wider top of funnel without increasing spend or changing the ad strategy.
Conversion Rate
↑ 24% — more form fills and MQLs, creating a wider top of funnel without increasing spend or changing the ad strategy.
Adjusted CPL
Stable — despite industry-wide CPC rises driven by festival seasonality, the adjusted CPL remained stable.
Adjusted CPA
↓ 20% — consistently generating more qualified leads lowered the adjusted CPA across the pilot period.

Personalization Drives Acquisition and Conversions

Asian Paints' Beautiful Homes vertical saw an uplift in customer acquisition for the Google Search Ads campaign by aligning landing pages with user intent. Higher acquisition rates also meant reduced customer acquisition costs.

Simplicity Enhances Engagement

Improved CTR came from action-oriented CTAs like "Book a Free Consultation" replacing generic prompts. Streamlined page depth — including trimmed FAQs — kept users focused, maintaining stable time-on-page metrics.

Scalability Optimizes Costs and Efficiency

1,200+ AI-generated pages improved ad relevance, boosting Google Ads Quality Scores and reducing adjusted CPL. Effortless deployment via Fibr's no-code tools eliminated operational strain, enabling rapid campaign scaling.

"Fibr helped us match every Google Ad with a personalized landing page at scale. It's how we brought the beautiful homes vertical closer to every customer."

— Stanzin Angmo, Manager, Asian Paints

Conclusion

By partnering with Fibr, Asian Paints transformed its Google Search Ads into a powerful conversion engine. The creation of 1,204 personalized landing pages for Mumbai and Delhi not only addressed the challenges of generic experiences and scaling but also set a new benchmark for digital engagement in the home decor industry. With higher CTR, improved acquisition rates, and a scalable personalization strategy, Asian Paints is now positioned to capture more opportunities, turning online visitors into loyal customers.

About this company

Fibr AI was founded in 2022 to solve the disconnect between hyper-targeted marketing channels (ads, email, search) and static website experiences. The platform combines software infrastructure, AI agents, and human-in-the-loop oversight to create personalized, dynamic web experiences at scale. It enables marketers to build AI-driven landing pages, run continuous experimentation, and personalize experiences based on ads, location, device, behavior, CDP/CRM data, and LLM-sourced traffic. The company is headquartered in Delaware, USA.

Founded 2022. Headquartered in Delaware, USA.

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Frequently asked questions

What is Fibr AI?
Fibr AI is an Agentic Web Experience Platform that transforms website URLs into intelligent, adaptive agents. Each page senses visitor intent, makes decisions, and reshapes itself in real time to deliver personalized web experiences.
When was Fibr AI founded?
Fibr AI was founded in 2022.
Where is Fibr AI headquartered?
Fibr AI is headquartered in Delaware, USA.
Who is Fibr AI built for?
Fibr AI is built for enterprises looking to personalize at scale, growing businesses starting their web optimization journey, and agencies or marketing affiliates looking to optimize websites for their clients.
What problem does Fibr AI solve?
Fibr AI addresses the disconnect where ads, email, and search are hyper-targeted and AI-powered, but website visitors land on the same static page regardless of where they came from. Fibr makes the website itself as intelligent and context-aware as the marketing channels driving traffic to it.
How does Fibr AI personalize web experiences?
Fibr AI uses AI agents combined with human oversight to detect visitor signals, decode intent, and rewrite page experiences in real time. Personalization can be based on ads, location, device, browser, behavioral signals, visit frequency, LLM-sourced traffic, CDP data, CRM data, and custom audiences.
What results does Fibr AI claim to deliver?
Fibr AI claims results including +28% higher ROI from AI-driven personalization, +30% lower customer acquisition cost (CAC) from intent-based targeting, and 4X more leads from personalizing experiences at scale.
What are the pricing plans offered by Fibr AI?
Fibr AI offers three plans: a Starter Plan for growing businesses (up to 1,000 experiences), an Enterprise Plan for large organizations requiring unlimited visitor sessions and unlimited domains/URLs, and an Agency Plan for agencies and marketing affiliates covering 10,000 monthly visitor sessions and 5 unique URLs.
What features are included in the Enterprise plan?
The Enterprise plan includes Web-Journey Personalization, LLM-Traffic Personalization, AI Landing Page Creator, Customized Agentic Workflows, White-Glove Assistance, CDP/CRM and Analytics integration, On-Brand Agent Training, and 24/7 Dedicated Support with unlimited visitor sessions and unlimited domains and URLs.
What security and compliance certifications does Fibr AI have?
Fibr AI states alignment with SOC 2, ISO 27001, GDPR, and CCPA standards.
What integrations does Fibr AI support?
Fibr AI integrates with CDP (Customer Data Platform), CRM systems, and analytics platforms.
Does Fibr AI support A/B testing and experimentation?
Yes. Fibr AI includes an Experimentation Suite that provides AI-powered hypothesis creation, automated variant creation, audience-based experimentation, statistical significance monitoring, traffic allocation setup, and continuous learning and iteration.
How does Fibr AI handle AI ethics and human oversight?
Fibr AI states that its agents adapt experiences without manipulating them, and that it prioritizes transparency, security, and human oversight at every layer. The platform operates with a 'humans-in-the-loop' model where human allies guide strategy, brand alignment, and key decisions.
How do I get started with Fibr AI?
Fibr AI directs prospective customers to book a demo to get started.
How many landing pages did Fibr create for Asian Paints?
Fibr created 1,204 unique landing pages tailored to both branded keywords (e.g., "Asian Paints Royale") and generic keywords (e.g., "modern wall paints"), dynamically generated to match user intent for every click.
Which cities were targeted in the Asian Paints campaign?
The campaign focused on Mumbai and Delhi Google Search Ads. Mumbai pages highlighted local decor trends such as vibrant textures for urban homes, while Delhi pages emphasized eco-friendly paints and weather-resistant solutions suited to the region's climate.
What conversion improvements did Asian Paints see with Fibr?
Asian Paints achieved a 24% increase in conversion rate, an 11.6% uplift in form fill rate, a 20% decrease in adjusted CPA, and a stable adjusted CPL — all without increasing ad spend or changing the ad strategy.
How did Fibr help Asian Paints reduce customer acquisition costs?
By aligning landing pages with user intent, Asian Paints saw higher acquisition rates. The 1,200+ AI-generated pages also improved Google Ads Quality Scores, reducing adjusted CPL. Consistently generating more qualified leads lowered the adjusted CPA across the pilot period.
Did Asian Paints need developers to deploy the personalized landing pages?
No. Using Fibr's no-code WYSIWYG editor, Asian Paints' marketing team deployed and refined campaigns without developer dependency. Bulk creation capabilities enabled rapid scaling across all 1,204 pages.
How did Fibr address the problem of low click-through rates on Asian Paints' pages?
Fibr introduced action-oriented CTAs such as "Explore Your Color Options" and "Book a Free Consultation" to replace generic prompts like "Submit." It also eliminated unnecessary sections like FAQs to reduce page depth, keeping users focused on key actions and enhancing CTR.
What Fibr tools were used in the Asian Paints campaign?
Fibr's Web Pilot and Ad Personalization tools were used to create and deploy the personalized landing pages. The no-code WYSIWYG editor enabled the marketing team to manage campaigns independently.

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