Fibr Launches the First AI Agent for Website Revenue & Conversion Optimization

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Fibr Launches the First AI Agent for Website Revenue & Conversion Optimization

Give it a spin

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Case Study

How Fibr Helped Asian Paints Boost Conversions with 1,204 Personalized Landing Pages

1200+

Personalized Landing Pages Created

40%

Uplift in Customer Acquisition

20%

Reduction in CAC

0

Mins Spent on Coding & Operations

TABLE OF CONTENTS

About Asian Paints

The Challenge

The Solution: Fibr’s AI-Powered Personalization

How Fibr AI Helped?

Wrapping Up!

Introduction

About Asian Paints

Asian Paints isn’t just a brand, it’s a household name across India, synonymous with vibrant colors, premium finishes, and turning houses into dream homes.

For decades, it’s been the go-to choice for homeowners who want more than just paint, they want inspiration, quality, and a touch of magic in every room. With a legacy of transforming living spaces, Asian Paints has mastered the art of delighting customers offline. But even giants face hurdles.

To keep pace with a growing digital audience, the brand set out to bring that same personalized charm online, aiming to connect with homeowners in a way that felt just as special as a freshly painted wall.

Fibr helped us match every Google Ad with a personalized landing page at scale. It's how we brought the beautiful homes vertical closer to every customer.

Stanzin Angmo

Manager, Asian Paints

Challenges

The Challenge

Despite its strong brand reputation and significant investments in digital advertising, Asian Paints faced several hurdles in optimizing its online marketing efforts:

Generic Digital Experience: Standard landing pages failed to reflect the personalized touch Asian Paints is known for, leading to lower engagement and missed conversion opportunities.
Mismatch with Customer Intent: Users searching for branded terms (e.g., “Asian Paints premium paints”) or generic keywords (e.g., “best wall textures”) encountered irrelevant content, causing high bounce rates and low returns on ad spend.
Scaling Limitations: Manually creating tailored landing pages for diverse campaigns—spanning paint solutions, decor services, and regional preferences—was time-intensive and resource-heavy, restricting scalability.
Suboptimal User Journeys: Excessive page depth, including lengthy FAQs, diluted focus and reduced click-through rates (CTR), even if time spent on pages remained stable.

Asian Paints needed a solution to align its Google Search Ads with customer intent, improve acquisition rates, and scale personalization without overburdening its marketing team.

Despite its strong brand reputation and significant investments in digital advertising, Asian Paints faced several hurdles in optimizing its online marketing efforts:

Generic Digital Experience: Standard landing pages failed to reflect the personalized touch Asian Paints is known for, leading to lower engagement and missed conversion opportunities.
Mismatch with Customer Intent: Users searching for branded terms (e.g., “Asian Paints premium paints”) or generic keywords (e.g., “best wall textures”) encountered irrelevant content, causing high bounce rates and low returns on ad spend.
Scaling Limitations: Manually creating tailored landing pages for diverse campaigns—spanning paint solutions, decor services, and regional preferences—was time-intensive and resource-heavy, restricting scalability.
Suboptimal User Journeys: Excessive page depth, including lengthy FAQs, diluted focus and reduced click-through rates (CTR), even if time spent on pages remained stable.

Asian Paints needed a solution to align its Google Search Ads with customer intent, improve acquisition rates, and scale personalization without overburdening its marketing team.

Despite its strong brand reputation and significant investments in digital advertising, Asian Paints faced several hurdles in optimizing its online marketing efforts:

Generic Digital Experience: Standard landing pages failed to reflect the personalized touch Asian Paints is known for, leading to lower engagement and missed conversion opportunities.
Mismatch with Customer Intent: Users searching for branded terms (e.g., “Asian Paints premium paints”) or generic keywords (e.g., “best wall textures”) encountered irrelevant content, causing high bounce rates and low returns on ad spend.
Scaling Limitations: Manually creating tailored landing pages for diverse campaigns—spanning paint solutions, decor services, and regional preferences—was time-intensive and resource-heavy, restricting scalability.
Suboptimal User Journeys: Excessive page depth, including lengthy FAQs, diluted focus and reduced click-through rates (CTR), even if time spent on pages remained stable.

Asian Paints needed a solution to align its Google Search Ads with customer intent, improve acquisition rates, and scale personalization without overburdening its marketing team.

Solutions

The Solution: Fibr’s AI-Powered Personalization

Fibr partnered with Asian Paints to improve its digital approach using AI-powered landing page personalization. With Fibr’s Web Pilot and Ad Personalization tools, the effort focused on Mumbai and Delhi Google Search Ads, creating personalized experiences for a large audience. Here’s how:

Mass Personalization at Scale:

Fibr created 1,204 unique landing pages tailored to branded keywords (e.g., “Asian Paints Royale”) and generic keywords (e.g., “modern wall paints”).
Each page was dynamically generated to match user intent, ensuring relevance for every click.

Keyword-Level Optimization:

For Mumbai, landing pages highlighted local decor trends, such as vibrant textures for urban homes.
In Delhi, pages emphasized eco-friendly paints and weather-resistant solutions suited to the region’s climate.
Branded keywords linked to premium offerings, while generic keywords showcased broader home decor solutions.

Text, Image, and CTA Personalization:

Pages featured customized headlines (e.g., “Transform Your Mumbai Home with Asian Paints”), relevant imagery (e.g., local home makeovers), and intent-matched content.
Fibr introduced new CTAs, such as “Explore Your Color Options” and “Book a Free Consultation,” replacing generic prompts like “Submit” to boost user click rates.
AI auto-matched ad copy with landing page elements, ensuring seamless continuity.

Reduced Page Depth for Streamlined Journeys:

Fibr eliminated unnecessary sections like FAQs, reducing page depth without sacrificing time spent on-site.
This streamlined design kept users focused on key actions, enhancing CTR and conversion potential.

Effortless Deployment:

Using Fibr’s no-code WYSIWYG editor, Asian Paints’ marketing team deployed and refined campaigns without developer dependency.
Bulk creation capabilities enabled rapid scaling across 1,204 pages, saving time and resources.

Mass Personalization at Scale:

Fibr created 1,204 unique landing pages tailored to branded keywords (e.g., “Asian Paints Royale”) and generic keywords (e.g., “modern wall paints”).
Each page was dynamically generated to match user intent, ensuring relevance for every click.

Keyword-Level Optimization:

For Mumbai, landing pages highlighted local decor trends, such as vibrant textures for urban homes.
In Delhi, pages emphasized eco-friendly paints and weather-resistant solutions suited to the region’s climate.
Branded keywords linked to premium offerings, while generic keywords showcased broader home decor solutions.

Text, Image, and CTA Personalization:

Pages featured customized headlines (e.g., “Transform Your Mumbai Home with Asian Paints”), relevant imagery (e.g., local home makeovers), and intent-matched content.
Fibr introduced new CTAs, such as “Explore Your Color Options” and “Book a Free Consultation,” replacing generic prompts like “Submit” to boost user click rates.
AI auto-matched ad copy with landing page elements, ensuring seamless continuity.

Reduced Page Depth for Streamlined Journeys:

Fibr eliminated unnecessary sections like FAQs, reducing page depth without sacrificing time spent on-site.
This streamlined design kept users focused on key actions, enhancing CTR and conversion potential.

Effortless Deployment:

Using Fibr’s no-code WYSIWYG editor, Asian Paints’ marketing team deployed and refined campaigns without developer dependency.
Bulk creation capabilities enabled rapid scaling across 1,204 pages, saving time and resources.

Mass Personalization at Scale:

Fibr created 1,204 unique landing pages tailored to branded keywords (e.g., “Asian Paints Royale”) and generic keywords (e.g., “modern wall paints”).
Each page was dynamically generated to match user intent, ensuring relevance for every click.

Keyword-Level Optimization:

For Mumbai, landing pages highlighted local decor trends, such as vibrant textures for urban homes.
In Delhi, pages emphasized eco-friendly paints and weather-resistant solutions suited to the region’s climate.
Branded keywords linked to premium offerings, while generic keywords showcased broader home decor solutions.

Text, Image, and CTA Personalization:

Pages featured customized headlines (e.g., “Transform Your Mumbai Home with Asian Paints”), relevant imagery (e.g., local home makeovers), and intent-matched content.
Fibr introduced new CTAs, such as “Explore Your Color Options” and “Book a Free Consultation,” replacing generic prompts like “Submit” to boost user click rates.
AI auto-matched ad copy with landing page elements, ensuring seamless continuity.

Reduced Page Depth for Streamlined Journeys:

Fibr eliminated unnecessary sections like FAQs, reducing page depth without sacrificing time spent on-site.
This streamlined design kept users focused on key actions, enhancing CTR and conversion potential.

Effortless Deployment:

Using Fibr’s no-code WYSIWYG editor, Asian Paints’ marketing team deployed and refined campaigns without developer dependency.
Bulk creation capabilities enabled rapid scaling across 1,204 pages, saving time and resources.

Impact

How Fibr AI Helped?

Personalization Drives Acquisition & Conversions

Beautiful Homes saw an uplift in customer acquisition for the Google Search Ads campaign by aligning landing pages with user intent.
Higher acquisition rates also meant reduced customer acquisition costs.

Simplicity Enhances Engagement

Improved CTR with action-oriented CTAs like “Book a Free Consultation,” replacing generic prompts.
Streamlined page depth (e.g., trimmed FAQs) kept users focused, maintaining stable time-on-page metrics despite fewer clicks.

Scalability Optimizes Costs & Efficiency

1,200+ AI-generated pages improved ad relevance, boosting Google Ads Quality Scores and reducing adjusted CPL.
Effortless deployment via Fibr’s no-code tools eliminated operational strain, enabling rapid campaign scaling.

Personalization Drives Acquisition & Conversions

Beautiful Homes saw an uplift in customer acquisition for the Google Search Ads campaign by aligning landing pages with user intent.
Higher acquisition rates also meant reduced customer acquisition costs.

Simplicity Enhances Engagement

Improved CTR with action-oriented CTAs like “Book a Free Consultation,” replacing generic prompts.
Streamlined page depth (e.g., trimmed FAQs) kept users focused, maintaining stable time-on-page metrics despite fewer clicks.

Scalability Optimizes Costs & Efficiency

1,200+ AI-generated pages improved ad relevance, boosting Google Ads Quality Scores and reducing adjusted CPL.
Effortless deployment via Fibr’s no-code tools eliminated operational strain, enabling rapid campaign scaling.

Personalization Drives Acquisition & Conversions

Beautiful Homes saw an uplift in customer acquisition for the Google Search Ads campaign by aligning landing pages with user intent.
Higher acquisition rates also meant reduced customer acquisition costs.

Simplicity Enhances Engagement

Improved CTR with action-oriented CTAs like “Book a Free Consultation,” replacing generic prompts.
Streamlined page depth (e.g., trimmed FAQs) kept users focused, maintaining stable time-on-page metrics despite fewer clicks.

Scalability Optimizes Costs & Efficiency

1,200+ AI-generated pages improved ad relevance, boosting Google Ads Quality Scores and reducing adjusted CPL.
Effortless deployment via Fibr’s no-code tools eliminated operational strain, enabling rapid campaign scaling.

Conclusion

Wrapping Up!

By partnering with Fibr, Asian Paints transformed its Google Search Ads into a powerful conversion engine. The creation of 1,204 personalized landing pages for Mumbai and Delhi not only addressed the challenges of generic experiences and scaling but also set a new benchmark for digital engagement in the home decor industry.

With higher CTR, improved acquisition rates, and a scalable personalization strategy, Asian Paints is now positioned to capture more opportunities, turning online visitors into loyal customers.

This campaign underscores how Fibr’s AI-driven solutions can help iconic brands like Asian Paints deliver tailored experiences that resonate, convert, and inspire.

With higher CTR, improved acquisition rates, and a scalable personalization strategy, Asian Paints is now positioned to capture more opportunities, turning online visitors into loyal customers.

This campaign underscores how Fibr’s AI-driven solutions can help iconic brands like Asian Paints deliver tailored experiences that resonate, convert, and inspire.

With higher CTR, improved acquisition rates, and a scalable personalization strategy, Asian Paints is now positioned to capture more opportunities, turning online visitors into loyal customers.

This campaign underscores how Fibr’s AI-driven solutions can help iconic brands like Asian Paints deliver tailored experiences that resonate, convert, and inspire.

Let’s build 1000s of landing pages in under 30 minutes for you

Book a personalized demo now!