Fibr AI- Personalize your Landing Page for Every Ad

Introduction

About Asian Paints

Asian Paints isn’t just a brand, it’s a household name across India, synonymous with vibrant colors, premium finishes, and turning houses into dream homes.

For decades, it’s been the go-to choice for homeowners who want more than just paint, they want inspiration, quality, and a touch of magic in every room. With a legacy of transforming living spaces, Asian Paints has mastered the art of delighting customers offline. But even giants face hurdles.

To keep pace with a growing digital audience, the brand set out to bring that same personalized charm online, aiming to connect with homeowners in a way that felt just as special as a freshly painted wall.

Fibr helped us match every Google Ad with a personalized landing page at scale. It's how we brought the beautiful homes vertical closer to every customer.

Stanzin Angmo

Manager, Asian Paints

Challenges

The Challenge

Despite its strong brand reputation and significant investments in digital advertising, Asian Paints faced several hurdles in optimizing its online marketing efforts:

Asian Paints needed a solution to align its Google Search Ads with customer intent, improve acquisition rates, and scale personalization without overburdening its marketing team.

Solutions

The Solution: Fibr’s AI-Powered Personalization

Fibr partnered with Asian Paints to improve its digital approach using AI-powered landing page personalization. With Fibr’s Web Pilot and Ad Personalization tools, the effort focused on Mumbai and Delhi Google Search Ads, creating personalized experiences for a large audience. Here’s how:

Mass Personalization at Scale:

Keyword-Level Optimization:

[Image: Keyword-Level Optimization:] This A/B testing diagram shows a Google search for "Home Decor Ideas" splitting traffic evenly between two website landing page designs. The "Original" version features a bright living room photo with a simple lead form, while the "Variation" uses a darker aesthetic, social proof statistics like "10K+ Happy Customers," and a prominent "Talk to Design Experts" button. Text in image: 50% Audience. Home Decor Ideas. Original. Variation. Want a personalized Home Décor Consultation? #1 Home Decor Brand. 10K+ Happy Customers. 500+ Design Experts. 3500+ Completed Projects. 60 Quality Checks. Talk to Design Experts. Why Choose Us. Submit.

Text, Image, and CTA Personalization:

[Image: dynamic text change] This software mockup demonstrates a personalized landing page for "Beautiful Homes with Asian Paints," featuring a contact form and a modern living room interior. Blue arrows point to specific AI-driven features including "Dynamic text based on Ad's Keyword," a "Sticky CTA Button," a "Dynamic Form Heading," and "CTA Text & Color Change." A blue button at the bottom indicates this is a "Variation with Fibr." Text in image: Suggested Changes with Fibr’s AI Agent. Dynamic text based on Ad’s Keyword. ap BEAUTIFUL HOMES with asianpaints. Want a personalized Home decor consultation? Share your info, and we'll call you to book your preferred slot. Get an expert decor opinion! Enter your name. +91 Mobile number. Pincode. Email ID. Yes, I would like to receive important updates and notifications on WhatsApp. Leave your information and receive a consultation by our team of expert designers. Submit. Sticky CTA Button. Dynamic Form Heading. CTA Text & Color Change. Variation with Fibr.
[Image: dynamic text] A marketing presentation slide illustrating how Fibr's AI Agent can dynamically change website headlines based on ad keywords for "Beautiful Homes with Asian Paints." An arrow connects the phrase "Dynamic text based on Ad's Keyword" to a website section titled "Why Choose Us," which sits above six service icons including Customised Design, On Time Completion, and Budget Friendly. Text in image: Suggested Changes with Fibr’s AI Agent. Dynamic text based on Ad’s Keyword. E.g. Why Choose Us for Your 2 BHK. BEAUTIFUL HOMES with asianpaints. Why Choose Us. Customised Design. On Time Completion. Project Management. Easy EMI Options. Budget Friendly. 3D Visualization. Process | Visualise with us. Here’s how. Variation with Fibr.

Reduced Page Depth for Streamlined Journeys:

Effortless Deployment:

Impact

How Fibr AI Helped?

Personalization Drives Acquisition & Conversions

Simplicity Enhances Engagement

Scalability Optimizes Costs & Efficiency

Conclusion

Wrapping Up!

By partnering with Fibr, Asian Paints transformed its Google Search Ads into a powerful conversion engine. The creation of 1,204 personalized landing pages for Mumbai and Delhi not only addressed the challenges of generic experiences and scaling but also set a new benchmark for digital engagement in the home decor industry.

With higher CTR, improved acquisition rates, and a scalable personalization strategy, Asian Paints is now positioned to capture more opportunities, turning online visitors into loyal customers.

This campaign underscores how Fibr’s AI-driven solutions can help iconic brands like Asian Paints deliver tailored experiences that resonate, convert, and inspire.

Page Visuals

[Image: asian paints] This partnership graphic features the black fibr.ai logo and "LIMITLESS PERSONALIZATION" tagline on the left, connected by a code bracket symbol to the Asian Paints logo on the right. The Asian Paints branding includes their colorful, ribbon-like "ap" icon above the company name in red lowercase text, all set against a white background with a light grey grid. Text in image: fibr.ai LIMITLESS PERSONALIZATION <> ap asianpaints
A high-contrast, black-and-white animation showing a stylized hand reaching out from the left. The hand opens from a closed gesture into an inviting, palm-up open position against a solid black background.
[Image: AICPA] A circular blue certification seal for the AICPA SOC for Service Organizations. The logo features a layered gradient blue design with white sans-serif text centered in the middle and wrapped around the bottom border. Text in image: AICPA SOC, aicpa.org/soc4so, SOC for Service Organizations | Service Organizations, TM
[Image: CCPA] A circular seal for the California Consumer Privacy Act featuring a dark blue map of California with a yellow padlock over it. The seal's outer navy blue ring contains white capital letters, while the CCPA acronym is centered in large bold text at the bottom. Text in image: CALIFORNIA CONSUMER PRIVACY ACT CCPA
[Image: HIPPA] A circular blue and white seal for HIPAA compliance featuring a caduceus medical symbol in the center. The badge uses a blue gradient and includes a website URL along the bottom outer border. Text in image: HIPAA COMPLIANT HIPAATraining.com
[Image: GDPR]
[Image: GDPR]
[Image: ISO]
[Image: G2 review]
[Image: G2 review]
[Image: G2 review]
[Image: G2 review]
[Image: G2 review]

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