Brand Safety

Brand safety is the practice of ensuring that a brand's advertisements and content do not appear alongside harmful or inappropriate material that could damage the brand's reputation.

This involves using sophisticated tools and techniques to review and control the environments in which ads and content are displayed, such as avoiding platforms or content that could be considered offensive or misaligned with the brand's values.

Maintaining brand safety is crucial for preserving the integrity and trustworthiness of a brand.

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Wave goodbye to Google Optimize. Say hello to Fibr, your new optimization ally!

Wave goodbye to Google Optimize. Say hello to Fibr, your new optimization ally!

Wave goodbye to Google Optimize. Say hello to Fibr, your new optimization ally!