Brand Sentiment Analysis
Brand sentiment analysis employs AI to evaluate public sentiment about a brand based on data gathered from social media, online reviews, and other digital sources. This analysis provides insights into how people feel about a brand, whether positive, negative, or neutral.
Marketers use this information to adjust their strategies, address areas of concern, reinforce positive perceptions, and engage with their audience in a more meaningful way.
By understanding and responding to brand sentiment, companies can better manage their reputation, build stronger relationships with customers, and steer their brand towards more favorable outcomes.
