Facial Recognition

Facial Recognition is an advanced AI technology that identifies individuals based on their facial features in images or videos.

This technology is increasingly being utilized in personalized marketing to enhance customer experiences and in security systems within retail environments to prevent theft and ensure safety.

In marketing, facial recognition can tailor digital signage content to the demographics of passersby or provide customized offers to returning customers, thereby enhancing engagement and personalization.

Furthermore, in retail security, it helps in identifying and tracking individuals who may pose a security threat or have previously engaged in theft, thus safeguarding assets and improving store safety.