Graph Analytics

Graph Analytics applies network theory to analyze relational data, providing insights into the complex connections and interactions within datasets.

In marketing, graph analytics can be instrumental in understanding customer relationships, social influence patterns, and community dynamics. This deep insight allows marketers to identify key influencers, understand customer loyalty networks, and tailor campaigns that leverage natural social structures to maximize reach and impact.

By mapping and analyzing these networks, businesses can create more effective strategies that align with how information and influence flow through customer communities.