Hybrid Models

Hybrid Models in AI combine several different models or approaches to leverage the strengths and mitigate the weaknesses of each. In the context of marketing, hybrid models can enhance predictive analytics and decision-making by integrating various types of data and analytical methods.

For example, combining machine learning models with rule-based systems can improve the accuracy of customer behavior predictions and marketing strategy outcomes.

This approach allows marketers to create more robust systems that can handle a wider range of scenarios and deliver more precise insights and recommendations.