Heuristic Analysis

Heuristic Analysis in AI involves using rule-based logic to make decisions or solve problems that are too complex for straightforward computation.

This process is especially useful in strategic marketing decisions where data can be incomplete or too vast to analyze thoroughly with traditional methods. Heuristics help in approximating solutions quickly, enabling marketers to make timely decisions based on logical estimates of the most likely outcomes.

For example, heuristic analysis can help determine the potential success of a marketing campaign by evaluating similar past campaigns and current market conditions without needing an exhaustive analysis of all possible variables.