google optimize replacement tools
google optimize replacement tools
google optimize replacement tools

Tools

May 16, 2024

Your Perfect Google Optimize Replacement Tools

meenal chirana

Meenal Chirana

6 mins to read

Overview

Ever since the opening of trading silk routes in the 206 BCE targeting customers has always been a personalized attempt.

Personal touch was important for a shop to succeed. That was long ago, and now we shop and interact online.

Websites serve thousands of customers every day. So, how can a website be personalized to make each visitor feel special without meeting them face-to-face?

This riddle was solved with Google Optimize A/B Testing. But with Google optimize sunset in September of 2023, now comes the time to find Google optimize replacement tools. 

By the end of this blog, you will be able to answer What is google optimize? What to do after google optimize sunset, and What will replace google optimize? (with bonus tips)


Understanding Google Optimize and Google Optimize 360 Sunset


Let's start with the basics. Google Optimize, a free A/B testing tool within Google Marketing Platform, allowed marketers to experiment with different website elements to improve conversions. It helped website owners test different versions of their pages. 

Imagine showing half your visitors a red button and the other half a blue button, then seeing which one got more clicks. That's A/B testing!

Google Optimize A/B testing, also had a paid big brother called Google Optimize 360 with even more features. Both these tools went out of service in September 2023, kind of like a store closing its doors.

However, Google announced it would be shutting down Optimize (free tier) on September 30th, 2023, with Optimize 360 (paid tier) following suit in 2025.

Ever since the opening of trading silk routes in the 206 BCE targeting customers has always been a personalized attempt.

Personal touch was important for a shop to succeed. That was long ago, and now we shop and interact online.

Websites serve thousands of customers every day. So, how can a website be personalized to make each visitor feel special without meeting them face-to-face?

This riddle was solved with Google Optimize A/B Testing. But with Google optimize sunset in September of 2023, now comes the time to find Google optimize replacement tools. 

By the end of this blog, you will be able to answer What is google optimize? What to do after google optimize sunset, and What will replace google optimize? (with bonus tips)


Understanding Google Optimize and Google Optimize 360 Sunset


Let's start with the basics. Google Optimize, a free A/B testing tool within Google Marketing Platform, allowed marketers to experiment with different website elements to improve conversions. It helped website owners test different versions of their pages. 

Imagine showing half your visitors a red button and the other half a blue button, then seeing which one got more clicks. That's A/B testing!

Google Optimize A/B testing, also had a paid big brother called Google Optimize 360 with even more features. Both these tools went out of service in September 2023, kind of like a store closing its doors.

However, Google announced it would be shutting down Optimize (free tier) on September 30th, 2023, with Optimize 360 (paid tier) following suit in 2025.

Ever since the opening of trading silk routes in the 206 BCE targeting customers has always been a personalized attempt.

Personal touch was important for a shop to succeed. That was long ago, and now we shop and interact online.

Websites serve thousands of customers every day. So, how can a website be personalized to make each visitor feel special without meeting them face-to-face?

This riddle was solved with Google Optimize A/B Testing. But with Google optimize sunset in September of 2023, now comes the time to find Google optimize replacement tools. 

By the end of this blog, you will be able to answer What is google optimize? What to do after google optimize sunset, and What will replace google optimize? (with bonus tips)


Understanding Google Optimize and Google Optimize 360 Sunset


Let's start with the basics. Google Optimize, a free A/B testing tool within Google Marketing Platform, allowed marketers to experiment with different website elements to improve conversions. It helped website owners test different versions of their pages. 

Imagine showing half your visitors a red button and the other half a blue button, then seeing which one got more clicks. That's A/B testing!

Google Optimize A/B testing, also had a paid big brother called Google Optimize 360 with even more features. Both these tools went out of service in September 2023, kind of like a store closing its doors.

However, Google announced it would be shutting down Optimize (free tier) on September 30th, 2023, with Optimize 360 (paid tier) following suit in 2025.

What to Do After Google Optimize Sunset?

There is no time to waste, old tools need to keep up with new demands and trends. After Google Optimize shutdown, here's the first aid kit for you to migrate to a new Google optimize replacement tool.

  1. Assess Your Needs: Did you just use Google Optimize for basic A/B testing, or did you crave the advanced features of Optimize 360? Knowing your needs will help you choose the right replacement tool.


  2. Explore a Buffet of Options: There are plenty of tools out there that can do what Google Optimize did, and maybe even more! Some specialize in simple A/B testing, while others offer a full CRO (Conversion Rate Optimization) platform with features like personalization and heatmaps. 


  3. Data Migration Made Easy: Most replacement tools allow you to import your data from Google Optimize. This way, you don't lose valuable insights from your past tests and can continue tracking what worked well.


  4. Get ready for the Future: The good news? Some new tools offer even cooler features than Google Optimize! They include options for dynamic landing pages, message mismatch, website personalization, website localization, contextual advertising and more. 


Imagine showing a special offer to visitors who viewed a specific product page, or customizing your website layout based on a visitor's location. This level of personalization will increase your conversion rates!

Some businesses that made their ads and websites more personal saw their sales go up by as much as 93%. That’s almost double!

And when they made their emails feel like they were just for the customers, they sold 92% more. So, adding a personal touch can make a big difference in getting customers to buy from you!

What Will Replace Google Optimize?

Finding a new tool for Google Optimize Replacement like picking out the perfect outfit. You want one that not only looks good but also fits just right. Here’s a simple checklist to help you find that perfect match:

  • Features: It’s like choosing between a basic t-shirt or a full suit. Do you need a simple tool for A/B testing, or something more comprehensive that can handle all sorts of experiments and data analysis?

  • Ease of Use: You want something that feels comfortable right away, like your favourite pair of jeans. How easy is the tool to use? Will your team be able to get cozy with it quickly?


  • Integrations: This is about making sure your new tool plays nice with the rest of your wardrobe. Can it work seamlessly with the other marketing tools you’re already using?


  • Scalability: Like a stretchy dress that can accommodate a big lunch, can your new tool grow with you? Will it be able to handle more traffic and bigger campaigns as your business expands?


  • Pricing: Finally, think about your budget. Are you looking for a bargain that does the job, or are you willing to invest in a premium tool with all the bells and whistles?


Remember, the best choice will depend on what your business needs and how much you’re willing to spend. Just like with clothes, there’s no one-size-fits-all solution.

Top Google Optimize Replacement Tools

The market offers a variety of selection for Google Optimize Alternatives. All tools have their pros and cons. Here’s a quick rundown of some top picks:

Fibr

Think of Fibr as the Swiss Army knife of web personalization. Fibr is an innovative AI powered web personalization tool that personalizes your website for each visitor, increasing engagement and sales. It offers easy A/B testing, automatic content adjustment, and complex editing features made easy, all designed to work without a technical team or hassle of writing a code.

Optimizely

This one’s like the deluxe toolset. It’s got everything from A/B testing to personalization and even special features for developers. It’s for businesses that really want to get deep into optimizing their websites.

VWO Testing

Picture this as the friendly neighborhood tool. It’s easy to use and comes with A/B testing, multivariate testing to mix and match different site elements, and heatmaps to see where people are clicking.

Adobe Target

Adobe Target is like having a personal stylist for your website. It fits right into the Adobe Marketing Cloud, helping you test, personalize, and understand your audience with a touch of class.

Convert Experiences

This is the big gun for agencies and large businesses. It’s packed with features for A/B testing, personalization, and analytics that can handle the heavy lifting for complex websites.

Each tool has its own set of perks, so the best fit depends on what your business needs and how much you’re ready to invest. It’s all about finding the right match for your website’s wardrobe!

Remember, the best replacement depends on your specific needs. But if personalization is your priority, Fibr is definitely worth exploring!

A/B Testing Still Matters, But Today's Websites Need More (Bonus Tips)

While A/B testing is still important for improving sales, modern websites need to do more. They should be able to adapt to how customers feel and what devices they use.

For example, someone might look at your website on their laptop, then use split-screen, or check it again on their phone. They might even use a split-screen on their phone. Customers can want many things before they decide to buy something.

Thankfully, AI tools are now available to help meet these different needs. They use both new methods and better versions of old ones to make sure websites work well for everyone, no matter how or where they’re browsing. This helps customers have a good experience and makes them more likely to buy something.

Dynamic Landing Pages

Dynamic Landing Pages use clever tricks like location, device type, search history, and even past browsing behavior to automatically adjust their content and messaging. This creates a super personalized experience for each visitor, making them feel like the website was designed just for them.

For example, in banking, a dynamic landing page could change its messaging and offers based on whether the user is searching for mortgage rates, credit card deals, or savings accounts. The page might also display different information to users in different locations to comply with regional banking regulations or to promote local branch offers.



Message Match

Message Match is a concept in digital marketing where the messaging on a landing page precisely aligns with the messaging in the associated pay-per-click (PPC) ad. Message Match is like making sure that what you see in an online ad is exactly what you get on the website it takes you to. 

It’s about keeping the words, style, and pictures the same so that everything feels familiar and matches up perfectly. This way, when someone clicks on an ad, they find exactly what they were expecting on the page they land on.


Contextual Advertisement

This is advertising that shows up on a website and is related to what you’re currently looking at. It’s like a smart billboard that changes its message depending on what street you’re on.

For instance, if a healthcare company knows you’re looking at articles about allergy relief, it might show you ads for their latest allergy medication.


Website Localization

This means making your website feel local, no matter where the visitor is from.

It’s like a global store that can greet every customer in their own language. For example, a banking website could automatically show interest rates and offers that are specific to the visitor’s country.


Website Personalization

Imagine a website that changes to show you things you’re interested in, like a personal shopper for the internet. If you often look at savings accounts, the bank’s website might start showing you more information about saving money next time you visit. Web Personalization is all about giving each visitor a unique experience tailored to them. 

For example, in fintech, a personal finance website will highlight investment options to a user who frequently checks stock prices, while showing savings accounts to someone who often reads about budgeting.

In a Nutshell

The Google Optimize sunset may seem like a setback, but it’s really a chance to try out new and better tools for improving your website.

If you take the time to figure out what you need, look into other options, and start using new features, you can switch over easily.

There are many Google Optimize Replacement tools in the market, which will help businesses make their website even more successful.

We at Fibr, have all the tools you need to make the most of your website. From Dynamic Web Personalization to Contextual Advertisement to A/B Testing, anything and everything you require! 

We know how stressful it can be to go on a blind date!

That is why before you make any commitments, try Fibr for free!

meenal chirana

Meenal Chirana

Meenal Chirana, Content and Social Media Manager at Fibr, brings five years of experience in the content field to the team. Her passion for creating engaging content is matched only by her expertise in SEO and social media management. Passionate about all things content and digital marketing, she is always on the lookout for innovative ways to connect with audiences and elevate brands.

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