Let’s get straight to the point and see what Fibr can offer to make your website better. 

1. AI A/B Testing

This feature is like having a smart assistant that does the hard work of A/B testing for you. Instead of the old way where it took a lot of time and effort, this AI tool makes it quick and easy. You don’t need to wait for tech support; you can test different parts of your website all at once. You choose what to test, and the AI takes care of the rest, running tests by itself. It’s a big help for marketers who want to make their websites better based on what the data tells them.

Imagine a healthcare app wants to see if changing the color of their appointment button will get more clicks. They can use this AI A/B testing feature to try out different colors at the same time and see which one works best, without needing any help from their IT department. The AI does all the testing and tells them which color button gets the most attention, helping them make a data-driven decision to improve their app’s user experience.

2. Smart Personalization

Fibr’s AI Web Personalization feature customizes your website for each visitor. This feature automatically customizes your website for each visitor. It changes things like the main message, images, and other content to fit what each visitor is interested in, without you having to do anything. It’s like your website has a mind of its own and knows exactly what to show to make visitors more likely to engage or buy something.

Let’s say there’s a fintech company that offers budgeting tools. With Smart Personalization, when a college student visits the site, they see tips on saving money while studying, whereas a retired person might see advice on managing retirement funds. This personal touch could significantly boost the company’s engagement with different customer segments.

3. AI-powered WYSIWYG Editor

WYSIWYG stands for “What You See Is What You Get,” and this editor lets you make changes to your website just by clicking on elements and editing them directly, no coding needed. It’s user-friendly and allows for quick creation of multiple page versions to test which one performs better.

An e-education platform can use this editor to experiment with different course descriptions, images, and signup buttons. For instance, they might find that a more prominent button increases enrollments, or that a video preview of the course keeps potential students on the page longer.

4. AI-Powered Recommendations

This feature uses data and user behavior to suggest content and offers to specific groups of visitors who are more likely to respond positively. It’s like having a smart advisor that constantly updates its advice based on the latest visitor interactions.

For example, a banking website could use this feature to offer personalized loan or credit card recommendations. For instance, if a user frequently checks car loan rates, the AI might suggest a special auto loan offer. This targeted approach can lead to a higher likelihood of the user applying for the loan.

5. Ad Connect

This feature simplifies your advertising by bringing all your ad campaigns into one place. It helps you create dynamic landing pages that match your ads, making your marketing more coherent and effective, and increasing the chances of turning visitors into customers.

Suppose a healthcare clinic running flu vaccination ads can use Ad Connect to create a landing page that highlights the benefits of getting vaccinated, special offers, and easy appointment booking. This ensures that people clicking on the ad find exactly what they’re looking for, increasing the chances they’ll book an appointment.

6. Audience Building

Fibr's audience-building feature empowers you to easily identify and target every visitor on your website. With this feature, you can identify and categorize every visitor to your site. You can then show them personalized content based on their actions, location, and more, making their experience more relevant and engaging.

Suppose an online store specializing in sports equipment can use Audience Building to show visitors who’ve looked at running shoes content related to running, like articles on preparing for a marathon or special deals on running gear.

7. AI personalization at scale

This allows you to quickly create many personalized pages that align with your ad campaigns. It’s efficient because it removes the need for technical expertise and speeds up the process of matching your ads to your landing pages.

Take for example an online bank can use this feature to create a variety of landing pages for different types of savings accounts or investment plans. When a user clicks on an ad about retirement savings, they land on a page specifically about retirement accounts, which can lead to a higher conversion rate.

These features are designed to make marketing more efficient and effective by using Fibr AI to personalize the user experience and streamline the advertising process.