Experimentation

Beyond A/B tests.

Toward Autonomous Optimization.

Beyond A/B tests.

Toward Autonomous Optimization.

Traditional A/B tests slow you down. Fibr’s agentic AI continuously creates, launches, and scales winning experiences in real time

Traditional A/B tests slow you down. Fibr’s agentic AI continuously creates, launches, and scales winning experiences in real time

Backed by Leaders from

Backed by Leaders from

Inside the AI web experience layer

Inside the AI web experience layer

Make every URL think and optimize on its own. Test at scale without developer bottlenecks or spreadsheet chaos.

Autonomous Variant Creation

Go from hypothesis to

live variant in seconds

Fibr’s AI agents create new test versions of your page-copy, images, and layouts included. You can tweak everything instantly in a visual editor, no design or dev help needed.

Adaptive Traffic Routing

Minimize risk while

maximizing learning

Smarter than a 50/50 test. Fibr uses AI to match visitors to the right experience by device, location, and source without losing measurement accuracy.

Scale Powered by AI

Let winning patterns

self-replicate

Fibr automatically scales what’s working and phases out what’s not. Winning experiences expand to similar audiences so revenue keeps growing.

Enterprise-Grade Significance

Trust your results with an adaptive statistical engine

Fibr’s engine automatically selects the most accurate statistical model (Bayesian, Fisher, or Z-test) for your data. You’ll know exactly when an experiment reaches statistical significance (95% confidence).

How it works:
From hypothesis to revenue

No dev bottlenecks. No manual tracking setup.Just a simple sequence

that turns an idea into a winning pattern, step by step.

1

Define Metric

Select a clear primary success metric, like bounce rate, and set a specific target to define what success looks like upfront.

2

Generate Variants

Fibr’s AI agents instantly build multiple variants based on your approved hypotheses. Use the no-code editor for final styling or one-click approval.

3

Set Holdout

Set your traffic allocation. Use a holdout percentage (typically 10%) to ensure a group of visitors still sees the original variant for an accurate performance baseline.

4

Evolve & Scale

Publish the experiment. Fibr tracks performance in real-time, auto-promoting winners so your website evolves autonomously as it learns what works.

Results that matter the most

+28%

Higher ROI

By AI-driven personalization

+30%

Lower CAC

By automating intent-based targeting

4X

More leads

By personalizing experiences at scale

We don't replace your stack.
We elevate it.

We don't replace your stack.We elevate it.

Fibr works seamlessly with your existing tools, data, and workflows.
No rip-and-replace, no disruption, just better experiences on top.

Fibr works seamlessly with your existing tools, data, and workflows. No rip-and-replace, no disruption, just better experiences on top.

Popular

Audience Platforms

Analytics Platforms

CMS

Martech

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linkedin
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Your peers are vouching for us!

Asian Paints

ecommerce case study

1200+ Landing Pages Created

Nixon Medical

bfsi case study

4X Boost in

Leads

ACT Fibernet

ACT

25% Reduction in CAC

At ACT, we quickly adopted Fibr Web Pilot to align ad messaging with landing pages, achieving great results with minimal effort. We're excited to scale this across our campaigns for increased growth and improved team productivity.

Ravi Karthik

CMO, ACT Fibernet

Our Goal

Reduce Customer Acquisition Cost (CAC)

Areas of Improvement

Improve Ad-to-Landing Page Context, Higher Conversion.

Results

25%

Increase in new customer acquisitions

12%

Rise in overall conversions

6%

Higher CTA conversions via A/B testing

See Case Study

ecommerce case study

Asian Paints

1200+ Landing Pages Created

bfsi case study

Nixon Medical

4X Boost in Leads

ACT

ACT Fibernet

25% Reduction in CAC

At ACT, we quickly adopted Fibr Web Pilot to align ad messaging with landing pages, achieving great results with minimal effort. We're excited to scale this across our campaigns for increased growth and improved team productivity.

Ravi Karthik

CMO, ACT Fibernet

Our Goal

Reduce Customer Acquisition Cost (CAC)

Areas of Improvement

Improve Ad-to-Landing Page Context, Higher Conversion.

Results

25%

Increase in new customer acquisitions

12%

Rise in overall conversions

6%

Higher CTA conversions via A/B testing

See Case Study

Is your website starting every visit from zero?

Is your website starting every visit from zero?

Fibr gives your website the intelligence it needs right from the start

Get a Demo

Got questions?
We've got answers.

Got questions?
We've got answers.

Got questions?
We've got answers.

How is Fibr AI different from traditional A/B testing tools?

Is it safe to run experiments in sensitive industries like BFSI?

What is a "holdout" and why do I need it?

Will Ad personalization slow down my website?

How can Ad Personalization improve my campaign performance?

Do I need coding skills to personalize landing pages with Fibr?