Are popups effective for website engagement?

Yes, popups can be very effective for boosting website engagement if you use them right. When they’re well-timed and offer real value, like a discount or helpful content, they grab attention and encourage users to act. But if they’re too aggressive or poorly timed, they’ll annoy users and hurt your site’s experience. Just ensure they are helpful, not intrusive. Keep the design clean and test different versions to see what works.