Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

Product image contextualisation

Are there any common mistakes to avoid when contextualizing product images?

Yes, several. One big mistake is mismatched lighting or scale, which makes the product look fake or out of place. Another is using overly generic or irrelevant backdrops that don’t connect with your target audience. If you’re showing a luxury product in a cluttered or poorly styled scene, it undermines your brand. Also, avoid visual overload. Too many props or background distractions pull focus away from the product itself. Finally, don’t rely solely on context, make sure the product remains the visual focal point, with clear detail and angles that highlight its best features.