Are there any drawbacks to using popups?

To design a user-friendly popup on Shopify, start by keeping things simple using clear, concise wording and one strong call-to-action like “Get 10% Off.” Add eye-catching visuals and tailor the popup to your visitor’s behavior, like showing it when they scroll or try to leave. Avoid being pushy by timing it right. Additionally, use tools like Shopify Forms or OptiMonk to customize and test popups that feel helpful, not annoying.