Are there any drawbacks to using popups?

Yes, Shopify popups have a few drawbacks that might affect your store. They can frustrate visitors if they’re too frequent or intrusive, leading to higher bounce rates. On mobile, poorly designed popups can block content, making navigation tricky. Overusing them may also hurt your brand’s trustworthiness, making your site feel spammy. Plus, if Google finds them disruptive, your SEO rankings could take a hit.