At what stage should a company hire a CRO or RevOps lead?

In seed and early Series A companies, founders usually handle pricing because the focus lies on product‑market fit. Yet once revenue surpasses $5–7 million and the sales team expands beyond a handful of reps, coordination gets messy. At that point, appointing a RevOps manager or Chief Revenue Officer brings process discipline, forecast accuracy, and data governance. As funding rounds grow, the role scales into its own function. Early investment prevents silo creep and protects margin during rapid growth.