Can a long-form sales page work for Meta Ads, or should it be short and sweet?

Long-form sales pages can work with Meta Ads if they’re built right. You need to understand your audience’s intent and where they are in the funnel. Cold traffic often responds better to shorter, punchier pages. Warm leads or retargeted users are more likely to engage with longer-form content that builds trust and answers objections. Just ensure the page loads quickly, features a strong hero section, and includes clear call-to-action buttons throughout. At Fibr AI, we test both short and long-form layouts using AI-driven CRO tools to determine which ones convert the best.