Can AI create testable hypotheses for CRO?

Yes, by analyzing user behavior and data patterns, AI can suggest testable hypotheses that might improve conversions. For instance, it might recommend tweaking your website's layout, modifying product recommendations, or refining checkout flows. These AI-generated hypotheses are based on real user data, making them relevant and practical. After generating the hypotheses, you can test them in experiments to see if they boost conversions. The best part? AI continues to learn and refine its predictions as more data comes in, improving future hypotheses. It’s a smart way to optimize your website based on real insights.