Can AI generate images for different product variations on Shopify?

They can, if you guide the process well. AI image generation works best when it’s built on clear visual rules. Providing reference images, defined color palettes, and style descriptions can lead to consistent outputs. Some platforms also allow you to “train” a model on your existing assets for more tailored results. However, you’ll likely need to do some refinement afterward. Think of AI as a strong draft tool rather than a finished product creator. It can save time and offer variation, but brand identity still needs a human eye to stay coherent across product lines.