Can AI predict user behavior for CRO?

Yes, AI can predict (very accurately) how users will behave on a website by studying their past actions. It looks at things like which pages did the users visited or where they clicked to forecast whether they’ll complete a purchase.  By predicting these actions, businesses can tailor experiences to guide users toward conversion. For example, if AI predicts a user is about to leave without making a purchase, it can trigger a targeted offer to keep them engaged.