Can contextualisation improve conversion rates?

Yes, contextualisation has a noticeable impact on conversion rates. Shoppers are more likely to take action when they can quickly see how a product fits into their lives. A contextualised image also means you don’t need excessive explanation or comparison. When a product “feels right” visually, it creates a faster and more intuitive path to purchase. Studies and A/B tests in e-commerce frequently show that contextual images outperform isolated product shots in both click-throughs and final purchases.