Can contextualized images reduce product returns?

Yes. One of the biggest reasons for returns is unmet expectations: when the product looks or feels different than anticipated. Contextualized images help close that expectation gap by showing scale, fit, and real-life usage more accurately. For example, displaying a backpack worn by a model gives customers a sense of its actual size and proportions. A sofa shown in a room helps clarify its color under natural lighting. These details help shoppers to make informed decisions, which in turn reduces return rates and improves satisfaction.