Can I use A/B testing to optimize my Shopify popup designs?

Yes, you can use A/B testing to optimize your Shopify popup designs; and it’s actually one of the smartest ways to improve performance. A/B testing different headlines, offers, visuals, or timing, allows you to see what truly connects with your audience. Start by changing one element at a time, run both versions and track the results. With tools like FIBR’s AI-powered A/B testing agent, you can easily spot what works best and keep refining from there.