Can personalized contextualization improve customer engagement?

You need to think about how, where, and when your product is used. Functional items should be shown in environments that highlight their practical use. For example, a desk lamp in a nighttime work setup. Lifestyle products benefit from aspirational settings that reflect the buyer’s identity. Consider your audience's daily routines and visual preferences. For fashion, this would mean varied lighting or street styles; for home decor, clean interior setups with complementary colors. A/B testing different scenes with a platform like Fibr will help you identify which contexts drive better engagement for each product category.