Does customer retention impact brand revenue?

Absolutely. Returning customers tend to have higher lifetime value, lower support costs, and stronger word-of-mouth impact. If your brand relies heavily on acquisition, you’re constantly rebuilding revenue instead of compounding it. Retention also stabilizes forecasting and reduces the impact of seasonality or channel volatility. Review your churn metrics, repeat purchase rates, and customer feedback loops. Even small improvements in retention, like clearer onboarding or better post-purchase follow-up, can make a meaningful difference in revenue over time.