How can A/B testing improve my Shopify store's performance?

There are many split testing tools made just for Shopify. Intelligems is great for pricing, shipping, and UI experiments. Neat A/B is Shopify-native, focused on simple visual tests. Fibr: AI-powered A/B testing and can quickly create bulk variations of landing pages. Choose based on your technical comfort and test complexity. Some tools offer no-code editors, while others require theme access. A few also integrate directly with Shopify analytics and checkout flow, which makes it easier to attribute results to revenue changes.