How can brands optimize their revenue?

Optimizing revenue is not the same as just bringing more traffic. You also have to improve the efficiency of each step in the conversion journey. Tighten the product-market fit and refine messaging. Use conversion rate optimization (CRO) techniques to improve on-page performance, and test headlines, layouts, CTAs, and, yes, visuals. Layer in behavioral analytics to understand where users drop off, and iterate quickly. Contextualized images, faster load times, simplified checkouts, and persuasive copy all work together. Ultimately, revenue grows when your site converts better and makes each visitor more valuable. Investing in UX and performance insights brings higher ROI than just scaling ad spend.