How can dynamic widgets benefit Shopify brands?

To track the performance of brand widgets on Shopify, you can use built-in tools like Shopify’s Web Performance Dashboard. It offers real time insights on the performance of your widgets. You can also integrate Google Analytics 4 using apps like Analyzely for more advanced user behaviour data. Let's say you added a “Trending Products” slider on your product page. Apps can track how many users click on the products in that slider and if it leads to conversions.