How can I improve my Shopify store's conversion rate?

Improving your Shopify conversion rate comes down to making your store more engaging, trustworthy, and easy to navigate. Begin with optimizing your product pages with high-quality images, clear descriptions, and strong CTAs. Next, simplify your checkout process to reduce friction, offer multiple payment options, and build trust with reviews and social proof. Speed matters too: faster load times mean fewer abandoned carts. Lastly, test and tweak constantly. Small changes, like adjusting button colors or refining your copy, have a big impact.