How can I use analytics data to find CRO opportunities on Shopify?

To find CRO opportunities on Shopify using analytics, start by diving into your data to see how people interact with your store. Look at bounce rates, time on site, and funnel drop-offs to spot where shoppers lose interest. Use heatmaps and session recordings to see where they get stuck. Then, improve weak spots like confusing product pages or a clunky checkout so you’re not just guessing, but optimizing with purpose.