How can I use analytics to improve Magento conversion rates?

To use analytics to improve Magento conversion rates, invest in Google Analytics and tap into Magento reports to track user behavior across your store. Analyze key metrics like bounce rates, exit pages, cart abandonment, and funnel drop-offs to identify friction points. Use heatmaps and session recordings to see where users get stuck the most. Segment data by device, traffic source, and user journey to uncover patterns. These insights help you make targeted improvements to page layout, content, and user experience, boosting conversions.