How can I use customer reviews to boost ecommerce website conversions?

Customer reviews reduce uncertainty, especially for first-time buyers. Display them prominently on product pages, using both average ratings and individual testimonials. Highlight reviews that mention specific benefits, use cases, or comparisons with competitors. Include photos or videos from buyers when possible. In addition, filter reviews by common questions or concerns to help hesitant users. Address negative reviews directly and publicly: it shows transparency. Search engines also index review content, which improves organic visibility and brings more qualified traffic to your product pages.