Heatmaps and session recordings show you exactly how visitors interact with your pages. Heatmaps highlight where people click, scroll, or ignore; so if an important button is getting no love, you might need to move it. Session recordings go even deeper and show real-time visitor behavior. You can watch people navigate (or struggle) and find hidden friction points. If users keep clicking something that’s not clickable, maybe it should be. Use these tidbits to refine layouts, streamline forms, and fix confusing elements.