How can popups improve conversions in Shopify?

Popups can improve your Shopify conversions by capturing user attention and nudging visitors to take action. Think about it—when you show a time-sensitive discount or a free shipping offer right when someone’s about to leave, they’re more likely to complete their purchase. Popups also help grow your email list, recover abandoned carts, and even upsell products by suggesting smart recommendations. Plus, personalized popups make shoppers feel valued, which builds trust and drives sales.