How can popups improve conversions in Shopify?

In Shopify, popups are those small windows or banners that appear on your store’s pages to grab visitors’ attention. They usually pop up based on actions like when someone is scrolling or exiting a page, encouraging shoppers to sign up for newsletters, grab discounts, or complete their purchase. You can customize these popups to match your brand and use them to boost sales, collect emails, and reduce cart abandonment.