How can siloed departments undermine optimization?

When marketing launches discounts without checking margin impact or sales grants ad‑hoc deals that billing cannot track, optimization unravels. Data lives in separate systems; therefore, forecasts miss live pipeline signals and stockouts. Moreover, KPI incentives conflict: volume targets versus profit goals cause inconsistent pricing. A RevOps hub pulls CRM, finance, and product‑usage data into one view and syncs governance rules across quoting, billing, and analytics. That means every team sees the same guardrails and updates, which reduces rework and protects margin.